Radford, Roanoke Airbnb revenue and occupancy data
What Airbnb listings in Radford earn, how often they're booked, and how that compares with the rest of Roanoke, VA.
Over the past 12 months, regularly available listings in Radford earned $24,086 on average, were booked for 52% of the nights they were open, and averaged $256 a night. The median gross yield, before expenses, is 13.1%.
Yearly revenue
$24,086
Occupancy
52%
Nightly rate
$256
Gross yield
13.1%
before expenses
Median of 20 listings
Active listings
27
My take on Radford
The median annual room-revenue potential in Radford is $36,864, below $41,073 across Roanoke, VA. Yet median potential gross yield is higher, at 13.1% versus 11.7%. Keep that potential separate from the area's $24,086 average trailing-year booking revenue; they are different measures. Gross yield is before expenses, financing and taxes, so the area's higher yield does not by itself determine what an individual property will return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Radford?
Regularly available Airbnb listings in Radford earned an average of $24,086 over the past 12 months. That is 20% less than the Roanoke, VA average of $30,030. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Radford?
Listings in Radford were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Roanoke, VA average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Radford?
The average nightly rate in Radford was $256 over the past 12 months, including cleaning fees. That is 23% lower than the Roanoke, VA average of $333.
Is an Airbnb in Radford profitable?
For homes with a matched home value, the median room-revenue potential in Radford is $36,864 a year and the median gross yield is 13.1%. Gross yield is 1.4 points higher than the Roanoke, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does Radford compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Radford This area 27 listings | $24,086 | 52% | $256 | 13.1% |
| Roanoke, VA market 1,084 listings | $30,030 | 50% | $333 | 11.7% |
| Christiansburg 39 listings | $23,643 | 52% | $253 | 13.1% |
| Blacksburg 90 listings | $38,281 | 52% | $463 | 12.4% |
| Roanoke Valley 201 listings | $24,443 | 52% | $223 | 14.4% |
| Westlake & North Shore 63 listings | $29,436 | 44% | $393 | 9.3% |
Where is Radford?
The Roanoke, VA market includes 17 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (27 in Radford). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Roanoke, VA market page?
The market page summarizes all of Roanoke, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Radford
With BNBCalc Markets, compare Radford by bedroom count and performance level, see home prices, and browse its listings on the map.