Marco Island, Naples Airbnb revenue and occupancy data
What Airbnb listings in Marco Island earn, how often they're booked, and how that compares with the rest of Naples, FL.
Over the past 12 months, regularly available listings in Marco Island earned $50,701 on average, were booked for 52% of the nights they were open, and averaged $562 a night. The median gross yield, before expenses, is 6.4%.
Yearly revenue
$50,701
Occupancy
52%
Nightly rate
$562
Gross yield
6.4%
before expenses
Median of 1,317 listings
Active listings
1,388
My take on Marco Island
Marco Island's bedroom figures show why more booking revenue does not necessarily mean a higher potential yield. One-bedroom rentals averaged $34,731 in trailing-year revenue, while four-bedroom-and-larger rentals averaged $67,074.
Their respective median potential gross yields were 14.3% and 4.0%, before expenses, financing and taxes. These yields reflect revenue potential relative to home values, not the return on those past bookings. A larger rental's extra revenue needs to be weighed against its purchase price.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Marco Island?
Regularly available Airbnb listings in Marco Island earned an average of $50,701 over the past 12 months. That is 8% more than the Naples, FL average of $46,874. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Marco Island?
Listings in Marco Island were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Naples, FL average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Marco Island?
The average nightly rate in Marco Island was $562 over the past 12 months, including cleaning fees. That is 14% higher than the Naples, FL average of $492.
Is an Airbnb in Marco Island profitable?
For homes with a matched home value, the median room-revenue potential in Marco Island is $66,257 a year and the median gross yield is 6.4%. Gross yield is 0.2 points lower than the Naples, FL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Marco Island by bedroom count?
One-bedroom homes have the highest gross yield in Marco Island, at 14.3%. The table shows average yearly revenue and median gross yield for each home size, with the Naples, FL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 210 listings | $34,731 Naples, FL: $32,020 | 14.3% Naples, FL: 14.9% |
| 2 bedrooms 386 listings | $46,719 Naples, FL: $38,684 | 9.3% Naples, FL: 8.8% |
| 3 bedrooms 451 listings | $49,472 Naples, FL: $44,366 | 5.1% Naples, FL: 6.0% |
| 4+ bedrooms 337 listings | $67,074 Naples, FL: $66,394 | 4.0% Naples, FL: 3.8% |
How does Marco Island compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Marco Island This area 1,388 listings | $50,701 | 52% | $562 | 6.4% |
| Naples, FL market 3,335 listings | $46,874 | 51% | $492 | 6.6% |
| Lely & South Naples 135 listings | $29,949 | 50% | $330 | 9.2% |
| East Naples 375 listings | $39,725 | 51% | $398 | 10.9% |
| Downtown & Old Naples 128 listings | $41,860 | 46% | $454 | 9.5% |
| Central Naples & Pine Ridge Road Corridor 245 listings | $37,486 | 53% | $371 | 5.3% |
Where is Marco Island?
The Naples, FL market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (1,388 in Marco Island). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Naples, FL market page?
The market page summarizes all of Naples, FL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Marco Island
With BNBCalc Markets, compare Marco Island by bedroom count and performance level, see home prices, and browse its listings on the map.