Downtown & Old Naples, FL Airbnb revenue and occupancy data
What Airbnb listings in Downtown & Old Naples earn, how often they're booked, and how that compares with the rest of Naples, FL.
Over the past 12 months, regularly available listings in Downtown & Old Naples earned $41,860 on average, were booked for 46% of the nights they were open, and averaged $454 a night. The median gross yield, before expenses, is 9.5%.
Yearly revenue
$41,860
Occupancy
46%
Nightly rate
$454
Gross yield
9.5%
before expenses
Median of 122 listings
Active listings
128
My take on Downtown & Old Naples
Downtown & Old Naples averaged $41,860 in trailing-year revenue, below the $46,874 average for Naples, FL. Its median potential gross yield, however, was 9.5%, compared with 6.6% for the market.
Those figures answer different questions. Revenue describes past booking revenue, while potential yield comes from a separate matched home-value sample and is before expenses, financing and taxes. The higher yield is not a net return; an individual property's purchase price and comparable rentals still matter.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Downtown & Old Naples?
Regularly available Airbnb listings in Downtown & Old Naples earned an average of $41,860 over the past 12 months. That is 11% less than the Naples, FL average of $46,874. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Downtown & Old Naples?
Listings in Downtown & Old Naples were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Naples, FL average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Downtown & Old Naples?
The average nightly rate in Downtown & Old Naples was $454 over the past 12 months, including cleaning fees. That is 8% lower than the Naples, FL average of $492.
Is an Airbnb in Downtown & Old Naples profitable?
For homes with a matched home value, the median room-revenue potential in Downtown & Old Naples is $57,062 a year and the median gross yield is 9.5%. Gross yield is 2.9 points higher than the Naples, FL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Downtown & Old Naples by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Naples, FL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 37 listings | $32,318 Naples, FL: $32,020 | 11.3% Naples, FL: 14.9% |
| 2 bedrooms 78 listings | $47,478 Naples, FL: $38,684 | 9.0% Naples, FL: 8.8% |
| 3 bedrooms 9 listings | $33,856 Naples, FL: $44,366 | 2.0% Naples, FL: 6.0% |
How does Downtown & Old Naples compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Downtown & Old Naples This area 128 listings | $41,860 | 46% | $454 | 9.5% |
| Naples, FL market 3,335 listings | $46,874 | 51% | $492 | 6.6% |
| Central Naples & Pine Ridge Road Corridor 245 listings | $37,486 | 53% | $371 | 5.3% |
| East Naples 375 listings | $39,725 | 51% | $398 | 10.9% |
| Vanderbilt Beach & Pelican Bay 74 listings | $48,360 | 53% | $522 | 5.4% |
| Lely & South Naples 135 listings | $29,949 | 50% | $330 | 9.2% |
Where is Downtown & Old Naples?
The Naples, FL market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Downtown and Old Naples together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (128 in Downtown & Old Naples). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Naples, FL market page?
The market page summarizes all of Naples, FL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Downtown & Old Naples
With BNBCalc Markets, compare Downtown & Old Naples by bedroom count and performance level, see home prices, and browse its listings on the map.