Riverfront & Rose Park, Missoula Airbnb revenue and occupancy data
What Airbnb listings in Riverfront & Rose Park earn, how often they're booked, and how that compares with the rest of Missoula, MT.
Over the past 12 months, regularly available listings in Riverfront & Rose Park earned $27,808 on average, were booked for 53% of the nights they were open, and averaged $256 a night. The median gross yield, before expenses, is 9.0%.
Yearly revenue
$27,808
Occupancy
53%
Nightly rate
$256
Gross yield
9.0%
before expenses
Median of 95 listings
Active listings
106
My take on Riverfront & Rose Park
Riverfront & Rose Park averaged $27,808 in trailing-year booking revenue, almost identical to the Missoula, MT average of $27,896. Occupancy was higher, with 53% of available nights booked versus 50% across the market.
In a separate matched home-value sample, the area's median potential gross yield is 9.0%. That adds purchase-price context to the revenue comparison, but it is potential before expenses, financing and taxes—not profit from the trailing-year bookings.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Riverfront & Rose Park?
Regularly available Airbnb listings in Riverfront & Rose Park earned an average of $27,808 over the past 12 months. That is about the same as the Missoula, MT average of $27,896. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Riverfront & Rose Park?
Listings in Riverfront & Rose Park were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Missoula, MT average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Riverfront & Rose Park?
The average nightly rate in Riverfront & Rose Park was $256 over the past 12 months, including cleaning fees. That is 14% lower than the Missoula, MT average of $298.
Is an Airbnb in Riverfront & Rose Park profitable?
For homes with a matched home value, the median room-revenue potential in Riverfront & Rose Park is $37,537 a year and the median gross yield is 9.0%. Gross yield is 1.0 points higher than the Missoula, MT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Riverfront & Rose Park by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Riverfront & Rose Park, at 11.4%. The table shows average yearly revenue and median gross yield for each home size, with the Missoula, MT figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 9 listings | $13,371 Missoula, MT: $17,303 | – |
| 1 bedroom 43 listings | $21,071 Missoula, MT: $18,502 | 8.3% Missoula, MT: 7.5% |
| 2 bedrooms 30 listings | $27,703 Missoula, MT: $23,533 | 8.8% Missoula, MT: 7.6% |
| 3 bedrooms 18 listings | $41,165 Missoula, MT: $33,408 | 9.9% Missoula, MT: 8.3% |
| 4+ bedrooms 6 listings | $58,206 Missoula, MT: $51,748 | 11.4% Missoula, MT: 10.0% |
How does Riverfront & Rose Park compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Riverfront & Rose Park This area 106 listings | $27,808 | 53% | $256 | 9.0% |
| Missoula, MT market 811 listings | $27,896 | 50% | $298 | 8.0% |
| University District 45 listings | $28,989 | 47% | $330 | 8.8% |
| Franklin to the Fort 84 listings | $26,957 | 54% | $251 | 7.8% |
| Downtown & North Missoula 127 listings | $28,753 | 49% | $286 | 8.7% |
| Frenchtown, Huson & Northwest Missoula 37 listings | $32,444 | 51% | $353 | 8.0% |
Where is Riverfront & Rose Park?
The Missoula, MT market includes 15 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Riverfront and Rose Park together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (106 in Riverfront & Rose Park). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 30, 2026 and refresh monthly.
Why are these figures different from the Missoula, MT market page?
The market page summarizes all of Missoula, MT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Riverfront & Rose Park
With BNBCalc Markets, compare Riverfront & Rose Park by bedroom count and performance level, see home prices, and browse its listings on the map.