Downtown & North Missoula, MT Airbnb revenue and occupancy data
What Airbnb listings in Downtown & North Missoula earn, how often they're booked, and how that compares with the rest of Missoula, MT.
Over the past 12 months, regularly available listings in Downtown & North Missoula earned $28,753 on average, were booked for 49% of the nights they were open, and averaged $286 a night. The median gross yield, before expenses, is 8.7%.
Yearly revenue
$28,753
Occupancy
49%
Nightly rate
$286
Gross yield
8.7%
before expenses
Median of 113 listings
Active listings
127
My take on Downtown & North Missoula
In Downtown & North Missoula, three-bedroom listings averaged $38,764 in trailing-year booking revenue, compared with $26,100 for two-bedroom listings. Among these qualifying groups, median potential gross yields are much closer: 8.8% and 8.5%, respectively.
Those yields are potential figures before expenses, financing and taxes. The case for paying more for a three-bedroom property therefore rests on the actual purchase price and operating costs, not just the larger revenue total.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Downtown & North Missoula?
Regularly available Airbnb listings in Downtown & North Missoula earned an average of $28,753 over the past 12 months. That is 3% more than the Missoula, MT average of $27,896. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Downtown & North Missoula?
Listings in Downtown & North Missoula were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Missoula, MT average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Downtown & North Missoula?
The average nightly rate in Downtown & North Missoula was $286 over the past 12 months, including cleaning fees. That is 4% lower than the Missoula, MT average of $298.
Is an Airbnb in Downtown & North Missoula profitable?
For homes with a matched home value, the median room-revenue potential in Downtown & North Missoula is $38,819 a year and the median gross yield is 8.7%. Gross yield is 0.7 points higher than the Missoula, MT median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Downtown & North Missoula by bedroom count?
One-bedroom homes have the highest gross yield in Downtown & North Missoula, at 8.9%. The table shows average yearly revenue and median gross yield for each home size, with the Missoula, MT figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 12 listings | $18,911 Missoula, MT: $17,303 | – |
| 1 bedroom 34 listings | $19,680 Missoula, MT: $18,502 | 8.9% Missoula, MT: 7.5% |
| 2 bedrooms 42 listings | $26,100 Missoula, MT: $23,533 | 8.5% Missoula, MT: 7.6% |
| 3 bedrooms 25 listings | $38,764 Missoula, MT: $33,408 | 8.8% Missoula, MT: 8.3% |
| 4+ bedrooms 14 listings | $49,301 Missoula, MT: $51,748 | 8.0% Missoula, MT: 10.0% |
How does Downtown & North Missoula compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Downtown & North Missoula This area 127 listings | $28,753 | 49% | $286 | 8.7% |
| Missoula, MT market 811 listings | $27,896 | 50% | $298 | 8.0% |
| University District 45 listings | $28,989 | 47% | $330 | 8.8% |
| Riverfront & Rose Park 106 listings | $27,808 | 53% | $256 | 9.0% |
| Franklin to the Fort 84 listings | $26,957 | 54% | $251 | 7.8% |
| Frenchtown, Huson & Northwest Missoula 37 listings | $32,444 | 51% | $353 | 8.0% |
Where is Downtown & North Missoula?
The Missoula, MT market includes 15 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Downtown and North Missoula together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (127 in Downtown & North Missoula). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 30, 2026 and refresh monthly.
Why are these figures different from the Missoula, MT market page?
The market page summarizes all of Missoula, MT from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Downtown & North Missoula
With BNBCalc Markets, compare Downtown & North Missoula by bedroom count and performance level, see home prices, and browse its listings on the map.