West Plains and Howell Countryside, Mark Twain National Forest Airbnb revenue and occupancy data
What Airbnb listings in West Plains and Howell Countryside earn, how often they're booked, and how that compares with the rest of Mark Twain National Forest, MO.
Over the past 12 months, regularly available listings in West Plains and Howell Countryside earned $15,052 on average, were booked for 48% of the nights they were open, and averaged $147 a night. The median gross yield, before expenses, is 11.4%.
Yearly revenue
$15,052
Occupancy
48%
Nightly rate
$147
Gross yield
11.4%
before expenses
Median of 24 listings
Active listings
31
My take on West Plains and Howell Countryside
West Plains and Howell Countryside has occupancy close to the wider market, but a substantially lower average nightly rate. Listings booked 48% of available nights versus 49% market-wide; their average rate was $147, compared with $207.
Average trailing-year booking revenue was $15,052, also below the market figure. Comparable listings' rates are especially important when estimating a property's revenue. Using the wider market's average nightly rate would assume a premium that these area figures do not support.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in West Plains and Howell Countryside?
Regularly available Airbnb listings in West Plains and Howell Countryside earned an average of $15,052 over the past 12 months. That is 27% less than the Mark Twain National Forest, MO average of $20,628. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in West Plains and Howell Countryside?
Listings in West Plains and Howell Countryside were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Mark Twain National Forest, MO average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in West Plains and Howell Countryside?
The average nightly rate in West Plains and Howell Countryside was $147 over the past 12 months, including cleaning fees. That is 29% lower than the Mark Twain National Forest, MO average of $207.
Is an Airbnb in West Plains and Howell Countryside profitable?
For homes with a matched home value, the median room-revenue potential in West Plains and Howell Countryside is $17,040 a year and the median gross yield is 11.4%. Gross yield is 1.5 points lower than the Mark Twain National Forest, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does West Plains and Howell Countryside compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| West Plains and Howell Countryside This area 31 listings | $15,052 | 48% | $147 | 11.4% |
| Mark Twain National Forest, MO market 691 listings | $20,628 | 49% | $207 | 12.9% |
| Salem and Dent Countryside 32 listings | $18,821 | 48% | $184 | 17.1% |
| Arcadia Valley and Iron Countryside 34 listings | $20,516 | 41% | $211 | 16.8% |
| Rolla and Surrounding Countryside 62 listings | $22,080 | 55% | $206 | 12.2% |
| St. James and Surrounding Countryside 51 listings | $15,868 | 51% | $145 | 11.0% |
Where is West Plains and Howell Countryside?
The Mark Twain National Forest, MO market includes 28 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (31 in West Plains and Howell Countryside). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Mark Twain National Forest, MO market page?
The market page summarizes all of Mark Twain National Forest, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on West Plains and Howell Countryside
With BNBCalc Markets, compare West Plains and Howell Countryside by bedroom count and performance level, see home prices, and browse its listings on the map.