Las Cruces, Mesilla & South Valley, NM Airbnb revenue and occupancy data
What Airbnb listings in Las Cruces, Mesilla & South Valley earn, how often they're booked, and how that compares with the rest of Las Cruces, NM.
Over the past 12 months, regularly available listings in Las Cruces, Mesilla & South Valley earned $18,925 on average, were booked for 53% of the nights they were open, and averaged $179 a night. The median gross yield, before expenses, is 10.7%.
Yearly revenue
$18,925
Occupancy
53%
Nightly rate
$179
Gross yield
10.7%
before expenses
Median of 257 listings
Active listings
303
My take on Las Cruces, Mesilla & South Valley
Las Cruces, Mesilla & South Valley looks different depending on the bedroom count being compared. Among qualifying groups, two-bedroom listings averaged $15,369 in trailing-year booking revenue, below the market's $16,844. Three-bedroom listings were much closer to their market counterpart, at $22,090 versus $22,193.
The overall area average can blur those differences. A two-bedroom candidate deserves its own set of two-bedroom rental comparisons rather than a blanket adjustment from the area figure.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Las Cruces, Mesilla & South Valley?
Regularly available Airbnb listings in Las Cruces, Mesilla & South Valley earned an average of $18,925 over the past 12 months. That is 6% less than the Las Cruces, NM average of $20,173. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Las Cruces, Mesilla & South Valley?
Listings in Las Cruces, Mesilla & South Valley were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Las Cruces, NM average of 54%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Las Cruces, Mesilla & South Valley?
The average nightly rate in Las Cruces, Mesilla & South Valley was $179 over the past 12 months, including cleaning fees. That is 3% lower than the Las Cruces, NM average of $184.
Is an Airbnb in Las Cruces, Mesilla & South Valley profitable?
For homes with a matched home value, the median room-revenue potential in Las Cruces, Mesilla & South Valley is $24,721 a year and the median gross yield is 10.7%. Gross yield is 1.2 points lower than the Las Cruces, NM median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Las Cruces, Mesilla & South Valley by bedroom count?
One-bedroom homes have the highest gross yield in Las Cruces, Mesilla & South Valley, at 12.9%. The table shows average yearly revenue and median gross yield for each home size, with the Las Cruces, NM figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 10 listings | $15,186 Las Cruces, NM: $14,112 | – |
| 1 bedroom 80 listings | $13,645 Las Cruces, NM: $13,897 | 12.9% Las Cruces, NM: 13.3% |
| 2 bedrooms 66 listings | $15,369 Las Cruces, NM: $16,844 | 11.2% Las Cruces, NM: 13.2% |
| 3 bedrooms 114 listings | $22,090 Las Cruces, NM: $22,193 | 9.4% Las Cruces, NM: 10.2% |
| 4+ bedrooms 33 listings | $29,037 Las Cruces, NM: $31,134 | 9.6% Las Cruces, NM: 10.4% |
How does Las Cruces, Mesilla & South Valley compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Las Cruces, Mesilla & South Valley This area 303 listings | $18,925 | 53% | $179 | 10.7% |
| Las Cruces, NM market 685 listings | $20,173 | 54% | $184 | 11.9% |
| East Las Cruces & North Valley 114 listings | $22,209 | 58% | $195 | 9.4% |
| Truth or Consequences & Elephant Butte Country 65 listings | $21,477 | 50% | $200 | 14.6% |
| Silver City & Gila Country 85 listings | $16,763 | 57% | $143 | 12.6% |
| Alamogordo & Tularosa Basin 87 listings | $25,290 | 54% | $221 | 14.4% |
Where is Las Cruces, Mesilla & South Valley?
The Las Cruces, NM market includes 7 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Las Cruces, Mesilla, and South Valley together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (303 in Las Cruces, Mesilla & South Valley). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Las Cruces, NM market page?
The market page summarizes all of Las Cruces, NM from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Las Cruces, Mesilla & South Valley
With BNBCalc Markets, compare Las Cruces, Mesilla & South Valley by bedroom count and performance level, see home prices, and browse its listings on the map.