Las Cruces, NM
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Overview
Annual Rev
$28.1k
12 mo avg
↑9%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$162
12 mo avg
↑24%
from prior 12 mo
Lead time
26 days
12 mo avg
↓5 days
from prior 12 mo
Revpar
$51
12 mo avg
↓5%
from prior 12 mo
Methodology note: Figures reflect Las Cruces market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $5,338/yr |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.3 nights)
2 bedrooms (5.6 nights)
3 bedrooms (5.1 nights)
4+ bedrooms (4.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($153)
3 bedrooms ($113)
2 bedrooms ($76)
1 bedroom ($53)
Professional host share
Professionally managed (61%)
Independent hosts (39%)
Housing market signals
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Over the 12 months ending August 2026, the Las Cruces market averaged 875 active Airbnb and VRBO listings, up 3% from a year earlier and up 23% over two years.
An average Las Cruces listing earns $27K/year. High-performing listings earn $47K, while low-performing listings earn $9K.
Median Las Cruces home prices by size are 1-bedroom $131K, 2-bedroom $194K, 3-bedroom $273K, and 4+ bedroom $340K.
Average gross yield is 12%, reaching 21% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Las Cruces is 39%, producing RevPAR of $50 per available night.
4+ bedroom listings have the highest average gross yield at 14%. They average $48K/year in revenue against a $340K median purchase price.
Rules vary across Las Cruces. Las Cruces: Lenient. Business registration and lodgers tax required. No owner-occupancy rules or density limits. Minimal enforcement, hosts operate freely. Truth or Consequences: Lenient. Business license and lodgers tax registration needed. No occupancy requirements or caps. Light enforcement, tourism-friendly approach. Silver City: Lenient. Business license and gross receipts tax required. No owner-occupancy mandates or rental limits. Minimal enforcement, STRs common and accepted. Verify requirements for the property's jurisdiction.
The Las Cruces Airbnb and VRBO market appears broadly balanced. Supply has grown 3% year-over-year, while RevPAR has decreased 1%, showing no clear supply-demand imbalance.
RevPAR is highest in May and March; it is lowest in January and September.
The most common amenities are Air Conditioning (99%), Kitchen (98%), Internet (98%). The strongest positive revenue associations are Washing Machine (+52%), Pool (+37%), Air Conditioning (+35%).
Average daily rate in Las Cruces is $172, up 20% year-over-year. Rates peak in December and are lowest in September.
Guests in Las Cruces book an average of 28 days in advance, down 9% from last year. Booking windows range from 25 days for 1-bedroom listings to 33 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 43% higher than weekday occupancy.