Jackson, Lansing Airbnb revenue and occupancy data
What Airbnb listings in Jackson earn, how often they're booked, and how that compares with the rest of Lansing, MI.
Over the past 12 months, regularly available listings in Jackson earned $26,473 on average, were booked for 50% of the nights they were open, and averaged $265 a night. The median gross yield, before expenses, is 17.9%.
Yearly revenue
$26,473
Occupancy
50%
Nightly rate
$265
Gross yield
17.9%
before expenses
Median of 54 listings
Active listings
63
My take on Jackson
Jackson has lower median annual room-revenue potential than the wider market: $26,162 versus $35,421. Yet its median potential gross yield is close to the market figure, at 17.9% versus 17.5%.
The yield accounts for matched home values but not expenses, financing or taxes. Lower revenue potential can leave less room to cover those costs, even when the area yield is similar. Check the purchase price and rental comparables for a specific home rather than treating either area median as an expected return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Jackson?
Regularly available Airbnb listings in Jackson earned an average of $26,473 over the past 12 months. That is 1% more than the Lansing, MI average of $26,318. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Jackson?
Listings in Jackson were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Lansing, MI average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Jackson?
The average nightly rate in Jackson was $265 over the past 12 months, including cleaning fees. That is 4% lower than the Lansing, MI average of $276.
Is an Airbnb in Jackson profitable?
For homes with a matched home value, the median room-revenue potential in Jackson is $26,162 a year and the median gross yield is 17.9%. Gross yield is 0.4 points higher than the Lansing, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Jackson by bedroom count?
Homes with four or more bedrooms have the highest gross yield in Jackson, at 24.4%. The table shows average yearly revenue and median gross yield for each home size, with the Lansing, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 12 listings | $17,766 Lansing, MI: $16,389 | 21.7% Lansing, MI: 22.7% |
| 2 bedrooms 30 listings | $18,141 Lansing, MI: $21,428 | 14.9% Lansing, MI: 18.0% |
| 3 bedrooms 10 listings | $35,983 Lansing, MI: $27,717 | 18.3% Lansing, MI: 16.4% |
| 4+ bedrooms 11 listings | $50,052 Lansing, MI: $42,352 | 24.4% Lansing, MI: 17.1% |
How does Jackson compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Jackson This area 63 listings | $26,473 | 50% | $265 | 17.9% |
| Lansing, MI market 568 listings | $26,318 | 51% | $276 | 17.5% |
| Irish Hills and Devils Lake 86 listings | $34,516 | 46% | $415 | 12.6% |
| Hillsdale County 60 listings | $26,484 | 52% | $284 | 17.5% |
| Okemos, Haslett and Outer Greater Lansing 55 listings | $28,091 | 55% | $300 | 14.9% |
| Coldwater and Branch County 43 listings | $30,218 | 53% | $328 | 17.6% |
Where is Jackson?
The Lansing, MI market includes 9 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (63 in Jackson). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Lansing, MI market page?
The market page summarizes all of Lansing, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Jackson
With BNBCalc Markets, compare Jackson by bedroom count and performance level, see home prices, and browse its listings on the map.