Lansing

As of June 2026, Lansing, Ann Arbor, Jackson have 789 active Airbnb and VRBO listings. This represents a 6% decrease from the previous year.

The average Airbnb or VRBO in Lansing generates $28K per year. High-performing properties earn $54K/year, while low-performing properties earn $12K/year. The substantial revenue spread suggests that market performance is heavily bifurcated, where top-tier units capture a disproportionate share of demand despite an overall 33% decline in market revenue.

Average home prices in Lansing vary by property size: 1-bedroom properties cost approximately $91K, 2-bedroom homes average $184K, 3-bedroom properties are around $255K, and 4+ bedroom homes average $321K. These prices reflect median home values across the Lansing, Ann Arbor, Jackson area.

Airbnb and VRBO can be profitable in Lansing, with an average gross yield of 12% across all properties. High-performing properties achieve yields up to 22%, which is considered top for short-term rental investment. The gap between average and top yields highlights significant variance in operational efficiency and asset utilization within the current market environment.

The average occupancy rate for Airbnbs and VRBOs in Lansing is 35%. This occupancy level, combined with an average nightly rate of $217, results in a RevPAR (revenue per available room) of $50 per day.

4+ bedroom properties demonstrate the strongest performance in Lansing, with an average gross yield of 14% and annual revenue of $46K. These properties balance purchase price ($321K), operating costs, and rental demand most effectively in the Lansing market.

Short-term rental regulations vary by jurisdiction in the Lansing area. Lansing: Lenient. No specific STR regulations or permits required. Operates under general zoning and business license rules. Minimal enforcement. Ann Arbor: Strict. Owner-occupancy required, annual registration mandatory, 90-day cap for non-owner-occupied. Active enforcement with inspections and fines. Jackson: Lenient. No dedicated STR ordinance. Standard business license and zoning compliance. Light enforcement, hosts operate freely. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Lansing Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 6% year-over-year, while RevPAR has decreased 33%. This indicates balanced supply-demand dynamics. The concurrent contraction in both supply and revenue suggests the market is recalibrating toward a new equilibrium as lower-performing listings exit the ecosystem.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 69% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (March-January) when gaining traction is harder.

The most common amenities in Lansing listings include: Air Conditioning (97%), Kitchen (97%), Tv (89%), Washing Machine (77%), Heating (69%). Amenities that boost revenue the most include Lake Access, Bbq, Hot Tub, with Lake Access properties earning approximately 49% more ($59K/year vs $39K/year).

Monthly estimated revenue per listing in Lansing over the last 12 months: May: $2K, June: $2K, July: $2K, August: $2K, September: $2K, October: $2K, November: $1K, December: $1K, January: $803, February: $855, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Lansing is $217, up 19% year-over-year. By property size: 1-bedroom properties average $118/night, 2-bedroom properties average $183/night, 3-bedroom properties average $246/night, 4+ bedroom properties average $429/night. Rates peak in July and are lowest in January.

Guests in Lansing book an average of 29 days in advance, down 19% from last year. By property size: 1-bedroom: 27 days, 2-bedroom: 27 days, 3-bedroom: 31 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Lansing Airbnb and VRBO market has seen the following changes: supply declined 6%, revenue per listing decreased 33%, occupancy fell 16%, average nightly rates increased 19%, and lead time decreased 19%. These indicators point to a shift toward shorter booking windows and tighter margins, signaling a more reactive rather than proactive booking environment.

In Lansing, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Monday. Weekends show 38% higher occupancy than weekdays.