Salisbury & Rowan Countryside, Lake Norman Airbnb revenue and occupancy data
What Airbnb listings in Salisbury & Rowan Countryside earn, how often they're booked, and how that compares with the rest of Lake Norman, NC.
Over the past 12 months, regularly available listings in Salisbury & Rowan Countryside earned $25,536 on average, were booked for 49% of the nights they were open, and averaged $248 a night. The median gross yield, before expenses, is 11.3%.
Yearly revenue
$25,536
Occupancy
49%
Nightly rate
$248
Gross yield
11.3%
before expenses
Median of 42 listings
Active listings
52
My take on Salisbury & Rowan Countryside
Salisbury & Rowan Countryside averaged $25,536 in trailing-year booking revenue, well below the wider market's $52,962. Yet median potential gross yield is closer: 11.3% locally compared with 11.6% across the market.
The closer yield comparison is a reason not to dismiss the area on booking revenue alone. But these potential gross yields are before expenses, financing and taxes. A smaller revenue base still needs to leave enough cash after those costs; similar gross yields do not establish similar cash flow.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Salisbury & Rowan Countryside?
Regularly available Airbnb listings in Salisbury & Rowan Countryside earned an average of $25,536 over the past 12 months. That is 52% less than the Lake Norman, NC average of $52,962. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Salisbury & Rowan Countryside?
Listings in Salisbury & Rowan Countryside were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Lake Norman, NC average of 51%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Salisbury & Rowan Countryside?
The average nightly rate in Salisbury & Rowan Countryside was $248 over the past 12 months, including cleaning fees. That is 53% lower than the Lake Norman, NC average of $530.
Is an Airbnb in Salisbury & Rowan Countryside profitable?
For homes with a matched home value, the median room-revenue potential in Salisbury & Rowan Countryside is $28,280 a year and the median gross yield is 11.3%. Gross yield is 0.3 points lower than the Lake Norman, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Salisbury & Rowan Countryside by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Lake Norman, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 18 listings | $18,705 Lake Norman, NC: $23,866 | 11.9% Lake Norman, NC: 11.0% |
| 3 bedrooms 24 listings | $25,628 Lake Norman, NC: $36,867 | 10.1% Lake Norman, NC: 10.1% |
| 4+ bedrooms 6 listings | $52,109 Lake Norman, NC: $97,072 | Not enough data Lake Norman, NC: 14.7% |
How does Salisbury & Rowan Countryside compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Salisbury & Rowan Countryside This area 52 listings | $25,536 | 49% | $248 | 11.3% |
| Lake Norman, NC market 964 listings | $52,962 | 51% | $530 | 11.6% |
| Troutman & Northern Lake Norman 39 listings | $61,182 | 49% | $601 | 12.2% |
| Mooresville Town & Inland Surroundings 43 listings | $26,697 | 49% | $264 | 11.2% |
| Statesville & Surroundings 58 listings | $29,059 | 57% | $277 | 14.9% |
| Mooresville Lake Country 145 listings | $77,068 | 49% | $772 | 11.9% |
Where is Salisbury & Rowan Countryside?
The Lake Norman, NC market includes 18 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Salisbury and Rowan Countryside together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (52 in Salisbury & Rowan Countryside). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Lake Norman, NC market page?
The market page summarizes all of Lake Norman, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Salisbury & Rowan Countryside
With BNBCalc Markets, compare Salisbury & Rowan Countryside by bedroom count and performance level, see home prices, and browse its listings on the map.