Lake Norman, NC
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Overview
Annual Rev
$78.6k
12 mo avg
↑3%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓2%
from prior 12 mo
Avg daily rate
$405
12 mo avg
↑7%
from prior 12 mo
Lead time
39 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$160
12 mo avg
↑2%
from prior 12 mo
Methodology note: Figures reflect Lake Norman market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Pool | +20% $15,711/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +2% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.0 nights)
3 bedrooms (5.7 nights)
1 bedroom (5.5 nights)
4+ bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($311)
3 bedrooms ($160)
2 bedrooms ($104)
1 bedroom ($67)
Professional host share
Professionally managed (68%)
Independent hosts (32%)
Housing market signals
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Over the 12 months ending August 2026, the Lake Norman market averaged 1,490 active Airbnb and VRBO listings, up 4% from a year earlier and up 54% over two years.
An average Lake Norman listing earns $72K/year. High-performing listings earn $200K, while low-performing listings earn $29K.
Median Lake Norman home prices by size are 1-bedroom $171K, 2-bedroom $225K, 3-bedroom $326K, and 4+ bedroom $439K.
Average gross yield is 20%, reaching 57% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Lake Norman is 36%, producing RevPAR of $147 per available night.
4+ bedroom listings have the highest average gross yield at 23%. They average $122K/year in revenue against a $439K median purchase price.
Rules vary across Lake Norman. Lake Norman (unincorporated): Lenient. No specific STR regulations in unincorporated Mecklenburg County areas. Minimal oversight. Charlotte: Moderate. Business license required, zoning restrictions apply, 400-foot spacing rule in residential areas. Moderate enforcement with complaint-driven action. Cornelius: Moderate. Town business license and state sales tax registration required. No owner-occupancy mandate. Enforcement primarily complaint-based. Mooresville: Lenient. Business license needed, basic zoning compliance. Light enforcement, many operate informally. Verify requirements for the property's jurisdiction.
The Lake Norman Airbnb and VRBO market appears broadly balanced. Supply has grown 4% year-over-year, while RevPAR has increased 9%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), TV (98%), Parking (97%). The strongest positive revenue associations are Lake Access (+163%), Hot Tub (+130%), Pool (+127%).
Average daily rate in Lake Norman is $464, up 13% year-over-year. Rates peak in July and are lowest in February.
Guests in Lake Norman book an average of 39 days in advance, down 3% from last year. Booking windows range from 26 days for 1-bedroom listings to 53 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Wednesday. Weekend occupancy is 52% higher than weekday occupancy.