Macon & Moberly Country, Kirksville Airbnb revenue and occupancy data
What Airbnb listings in Macon & Moberly Country earn, how often they're booked, and how that compares with the rest of Kirksville, MO.
Over the past 12 months, regularly available listings in Macon & Moberly Country earned $17,150 on average, were booked for 50% of the nights they were open, and averaged $171 a night. The median gross yield, before expenses, is 17.2%.
Yearly revenue
$17,150
Occupancy
50%
Nightly rate
$171
Gross yield
17.2%
before expenses
Median of 22 listings
Active listings
47
My take on Macon & Moberly Country
Macon & Moberly Country listings booked an average of 50% of available nights, versus 47% across Kirksville, MO, yet average trailing-year booking revenue was slightly lower: $17,150 versus $17,561.
The area’s 17.2% median potential gross yield is before expenses, financing and taxes, not a realized return. Stronger occupancy alone does not tell you what a particular property will earn or whether its income will cover its ownership costs.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Macon & Moberly Country?
Regularly available Airbnb listings in Macon & Moberly Country earned an average of $17,150 over the past 12 months. That is 2% less than the Kirksville, MO average of $17,561. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Macon & Moberly Country?
Listings in Macon & Moberly Country were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Kirksville, MO average of 47%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Macon & Moberly Country?
The average nightly rate in Macon & Moberly Country was $171 over the past 12 months, including cleaning fees. That is 7% lower than the Kirksville, MO average of $183.
Is an Airbnb in Macon & Moberly Country profitable?
For homes with a matched home value, the median room-revenue potential in Macon & Moberly Country is $20,592 a year and the median gross yield is 17.2%. Gross yield is 2.0 points higher than the Kirksville, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Macon & Moberly Country by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Kirksville, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 13 listings | $15,438 Kirksville, MO: $12,815 | Not enough data Kirksville, MO: 31.9% |
| 2 bedrooms 14 listings | $15,746 Kirksville, MO: $15,924 | 18.3% Kirksville, MO: 19.5% |
| 3 bedrooms 13 listings | $17,003 Kirksville, MO: $19,484 | 13.7% Kirksville, MO: 12.4% |
| 4+ bedrooms 7 listings | $23,412 Kirksville, MO: $26,043 | Not enough data Kirksville, MO: 11.1% |
How does Macon & Moberly Country compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Macon & Moberly Country This area 47 listings | $17,150 | 50% | $171 | 17.2% |
| Kirksville, MO market 326 listings | $17,561 | 47% | $183 | 15.2% |
| Hannibal & Mississippi River 31 listings | $20,589 | 49% | $206 | 17.9% |
| Kirksville & Northeast Missouri 44 listings | $15,403 | 44% | $173 | 15.2% |
| Chillicothe, Trenton & Brookfield 44 listings | $17,305 | 45% | $172 | 22.0% |
Where is Macon & Moberly Country?
The Kirksville, MO market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Macon and Moberly Country together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (47 in Macon & Moberly Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 27, 2026 and refresh monthly.
Why are these figures different from the Kirksville, MO market page?
The market page summarizes all of Kirksville, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Macon & Moberly Country
With BNBCalc Markets, compare Macon & Moberly Country by bedroom count and performance level, see home prices, and browse its listings on the map.