Hannibal & Mississippi River, Kirksville Airbnb revenue and occupancy data
What Airbnb listings in Hannibal & Mississippi River earn, how often they're booked, and how that compares with the rest of Kirksville, MO.
Over the past 12 months, regularly available listings in Hannibal & Mississippi River earned $20,589 on average, were booked for 49% of the nights they were open, and averaged $206 a night. The median gross yield, before expenses, is 17.9%.
Yearly revenue
$20,589
Occupancy
49%
Nightly rate
$206
Gross yield
17.9%
before expenses
Median of 27 listings
Active listings
31
My take on Hannibal & Mississippi River
Hannibal & Mississippi River averaged $20,589 in trailing-year booking revenue, compared with $17,561 across Kirksville, MO. Its average nightly rate was $206, versus $183 marketwide, while average occupancy was 49% of available nights.
The higher rate accompanies higher revenue, but the area figures do not show what caused that gap. Listings with a similar bedroom count and nightly rate can provide a more relevant benchmark for a particular property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Hannibal & Mississippi River?
Regularly available Airbnb listings in Hannibal & Mississippi River earned an average of $20,589 over the past 12 months. That is 17% more than the Kirksville, MO average of $17,561. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Hannibal & Mississippi River?
Listings in Hannibal & Mississippi River were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Kirksville, MO average of 47%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Hannibal & Mississippi River?
The average nightly rate in Hannibal & Mississippi River was $206 over the past 12 months, including cleaning fees. That is 13% higher than the Kirksville, MO average of $183.
Is an Airbnb in Hannibal & Mississippi River profitable?
For homes with a matched home value, the median room-revenue potential in Hannibal & Mississippi River is $24,889 a year and the median gross yield is 17.9%. Gross yield is 2.7 points higher than the Kirksville, MO median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Hannibal & Mississippi River by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Kirksville, MO figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 7 listings | $13,366 Kirksville, MO: $12,815 | 33.5% Kirksville, MO: 31.9% |
| 2 bedrooms 12 listings | $20,048 Kirksville, MO: $15,924 | 22.6% Kirksville, MO: 19.5% |
| 3 bedrooms 7 listings | $21,065 Kirksville, MO: $19,484 | 11.3% Kirksville, MO: 12.4% |
How does Hannibal & Mississippi River compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Hannibal & Mississippi River This area 31 listings | $20,589 | 49% | $206 | 17.9% |
| Kirksville, MO market 326 listings | $17,561 | 47% | $183 | 15.2% |
| Kirksville & Northeast Missouri 44 listings | $15,403 | 44% | $173 | 15.2% |
| Macon & Moberly Country 47 listings | $17,150 | 50% | $171 | 17.2% |
| Chillicothe, Trenton & Brookfield 44 listings | $17,305 | 45% | $172 | 22.0% |
Where is Hannibal & Mississippi River?
The Kirksville, MO market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Hannibal and Mississippi River together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (31 in Hannibal & Mississippi River). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 27, 2026 and refresh monthly.
Why are these figures different from the Kirksville, MO market page?
The market page summarizes all of Kirksville, MO from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Hannibal & Mississippi River
With BNBCalc Markets, compare Hannibal & Mississippi River by bedroom count and performance level, see home prices, and browse its listings on the map.