What Airbnb listings in Pickwick, Counce & Shiloh earn, how often they're booked, and how that compares with the rest of Jackson, TN.

Over the past 12 months, regularly available listings in Pickwick, Counce & Shiloh earned $25,447 on average, were booked for 44% of the nights they were open, and averaged $274 a night. The median gross yield, before expenses, is 10.6%.
Yearly revenue
$25,447
Occupancy
44%
Nightly rate
$274
Gross yield
10.6%
before expenses
Median of 44 listings
Active listings
54
Pickwick, Counce & Shiloh averaged $25,447 in trailing-year booking revenue, above $20,790 across Jackson, TN, despite booking a smaller share of available nights: 44% versus 49%. The area's average nightly rate was $274. Higher booking revenue does not mean a fuller calendar, and the average rate is not a target for every home. For a specific property, use comparable listings to test whether the assumed nightly rate is realistic alongside the expected share of available nights booked.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Pickwick, Counce & Shiloh earned an average of $25,447 over the past 12 months. That is 22% more than the Jackson, TN average of $20,790. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Pickwick, Counce & Shiloh were booked for an average of 44% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Jackson, TN average of 49%. Nights a host blocked off don't count.
The average nightly rate in Pickwick, Counce & Shiloh was $274 over the past 12 months, including cleaning fees. That is 34% higher than the Jackson, TN average of $204.
For homes with a matched home value, the median room-revenue potential in Pickwick, Counce & Shiloh is $30,339 a year and the median gross yield is 10.6%. Gross yield is 2.5 points lower than the Jackson, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityThe table shows average yearly revenue and median gross yield for each home size, with the Jackson, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 5 listings | $16,259 Jackson, TN: $16,320 | Not enough data |
| 2 bedrooms 7 listings | $19,895 Jackson, TN: $16,771 | 13.5% Jackson, TN: 14.6% |
| 3 bedrooms 38 listings | $26,874 Jackson, TN: $22,076 | 10.1% Jackson, TN: 12.8% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Pickwick, Counce & Shiloh This area 54 listings | $25,447 | 44% | $274 | 10.6% |
| Jackson, TN market 508 listings | $20,790 | 49% | $204 | 13.1% |
| Savannah & Lower Tennessee River Country 44 listings | $21,505 | 48% | $206 | 15.3% |
| Jackson & Madison County Countryside 77 listings | $19,766 | 51% | $189 | 10.9% |
The Jackson, TN market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Pickwick, Counce, and Shiloh together.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (54 in Pickwick, Counce & Shiloh). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of October 27, 2026 and refresh monthly.
The market page summarizes all of Jackson, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Pickwick, Counce & Shiloh by bedroom count and performance level, see home prices, and browse its listings on the map.