Jackson & Madison County Countryside, TN Airbnb revenue and occupancy data
What Airbnb listings in Jackson & Madison County Countryside earn, how often they're booked, and how that compares with the rest of Jackson, TN.
Over the past 12 months, regularly available listings in Jackson & Madison County Countryside earned $19,766 on average, were booked for 51% of the nights they were open, and averaged $189 a night. The median gross yield, before expenses, is 10.9%.
Yearly revenue
$19,766
Occupancy
51%
Nightly rate
$189
Gross yield
10.9%
before expenses
Median of 38 listings
Active listings
77
My take on Jackson & Madison County Countryside
Jackson & Madison County Countryside has median annual room-revenue potential of $29,582, close to $29,833 across Jackson, TN. Median potential gross yield is lower, though, at 10.9% versus 13.1% for the market.
That makes purchase-price context worth examining even when revenue potential looks similar. The yield figures use matched home-value samples and are before expenses, financing and taxes. For a specific property, compare its revenue potential with its purchase price and expected costs.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Jackson & Madison County Countryside?
Regularly available Airbnb listings in Jackson & Madison County Countryside earned an average of $19,766 over the past 12 months. That is 5% less than the Jackson, TN average of $20,790. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Jackson & Madison County Countryside?
Listings in Jackson & Madison County Countryside were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 2 points higher than the Jackson, TN average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Jackson & Madison County Countryside?
The average nightly rate in Jackson & Madison County Countryside was $189 over the past 12 months, including cleaning fees. That is 7% lower than the Jackson, TN average of $204.
Is an Airbnb in Jackson & Madison County Countryside profitable?
For homes with a matched home value, the median room-revenue potential in Jackson & Madison County Countryside is $29,582 a year and the median gross yield is 10.9%. Gross yield is 2.2 points lower than the Jackson, TN median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Jackson & Madison County Countryside by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Jackson, TN figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 15 listings | $13,463 Jackson, TN: $16,320 | Not enough data |
| 2 bedrooms 18 listings | $14,830 Jackson, TN: $16,771 | Not enough data Jackson, TN: 14.6% |
| 3 bedrooms 28 listings | $19,501 Jackson, TN: $22,076 | 11.3% Jackson, TN: 12.8% |
| 4+ bedrooms 15 listings | $32,798 Jackson, TN: $30,730 | 9.8% Jackson, TN: 10.5% |
How does Jackson & Madison County Countryside compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Jackson & Madison County Countryside This area 77 listings | $19,766 | 51% | $189 | 10.9% |
| Jackson, TN market 508 listings | $20,790 | 49% | $204 | 13.1% |
| Savannah & Lower Tennessee River Country 44 listings | $21,505 | 48% | $206 | 15.3% |
| Pickwick, Counce & Shiloh 54 listings | $25,447 | 44% | $274 | 10.6% |
Where is Jackson & Madison County Countryside?
The Jackson, TN market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Jackson and Madison County Countryside together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (77 in Jackson & Madison County Countryside). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of October 27, 2026 and refresh monthly.
Why are these figures different from the Jackson, TN market page?
The market page summarizes all of Jackson, TN from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Jackson & Madison County Countryside
With BNBCalc Markets, compare Jackson & Madison County Countryside by bedroom count and performance level, see home prices, and browse its listings on the map.