Scaly Mountain, Highlands Airbnb revenue and occupancy data
What Airbnb listings in Scaly Mountain earn, how often they're booked, and how that compares with the rest of Highlands, NC.
Over the past 12 months, regularly available listings in Scaly Mountain earned $30,426 on average, were booked for 47% of the nights they were open, and averaged $316 a night. The median gross yield, before expenses, is 7.7%.
Yearly revenue
$30,426
Occupancy
47%
Nightly rate
$316
Gross yield
7.7%
before expenses
Median of 20 listings
Active listings
22
My take on Scaly Mountain
Scaly Mountain has slightly higher occupancy but lower average booking revenue than Highlands, NC. Trailing-year revenue averaged $30,426, versus $38,321 across the market; the average nightly rate was $316, compared with $443 market-wide.
That small occupancy edge is not a reason to apply the wider market's revenue average to a property estimate. Use comparable rentals to test the nightly rate as well as the booked share of available nights.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Scaly Mountain?
Regularly available Airbnb listings in Scaly Mountain earned an average of $30,426 over the past 12 months. That is 21% less than the Highlands, NC average of $38,321. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Scaly Mountain?
Listings in Scaly Mountain were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Highlands, NC average of 46%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Scaly Mountain?
The average nightly rate in Scaly Mountain was $316 over the past 12 months, including cleaning fees. That is 29% lower than the Highlands, NC average of $443.
Is an Airbnb in Scaly Mountain profitable?
For homes with a matched home value, the median room-revenue potential in Scaly Mountain is $32,166 a year and the median gross yield is 7.7%. Gross yield is 1.7 points higher than the Highlands, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow does Scaly Mountain compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Scaly Mountain This area 22 listings | $30,426 | 47% | $316 | 7.7% |
| Highlands, NC market 699 listings | $38,321 | 46% | $443 | 6.0% |
| Highlands Mountain Surroundings 181 listings | $44,407 | 46% | $502 | 5.0% |
| Highlands Town 165 listings | $38,903 | 47% | $444 | 6.5% |
| West Lake Glenville & Norton Surroundings 42 listings | $32,567 | 45% | $420 | 9.4% |
| Cashiers & Southern Plateau 113 listings | $40,972 | 45% | $500 | 4.1% |
Where is Scaly Mountain?
The Highlands, NC market includes 8 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (22 in Scaly Mountain). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Highlands, NC market page?
The market page summarizes all of Highlands, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Scaly Mountain
With BNBCalc Markets, compare Scaly Mountain by bedroom count and performance level, see home prices, and browse its listings on the map.