Highlands Town, NC Airbnb revenue and occupancy data
What Airbnb listings in Highlands Town earn, how often they're booked, and how that compares with the rest of Highlands, NC.
Over the past 12 months, regularly available listings in Highlands Town earned $38,903 on average, were booked for 47% of the nights they were open, and averaged $444 a night. The median gross yield, before expenses, is 6.5%.
Yearly revenue
$38,903
Occupancy
47%
Nightly rate
$444
Gross yield
6.5%
before expenses
Median of 155 listings
Active listings
165
My take on Highlands Town
Highlands Town's one-bedroom listings averaged $29,533 in trailing-year booking revenue, versus $26,782 for one-bedroom listings across the wider market.
The one-bedroom median potential gross yield was also higher, at 10.5% compared with 9.3% market-wide. Gross yield is before expenses, financing and taxes; it is not realized profit. The segment is worth comparing on its own rather than assuming the townwide figures apply to every property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Highlands Town?
Regularly available Airbnb listings in Highlands Town earned an average of $38,903 over the past 12 months. That is 2% more than the Highlands, NC average of $38,321. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Highlands Town?
Listings in Highlands Town were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Highlands, NC average of 46%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Highlands Town?
The average nightly rate in Highlands Town was $444 over the past 12 months, including cleaning fees. That is about the same as the Highlands, NC average of $443.
Is an Airbnb in Highlands Town profitable?
For homes with a matched home value, the median room-revenue potential in Highlands Town is $51,332 a year and the median gross yield is 6.5%. Gross yield is 0.5 points higher than the Highlands, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Highlands Town by bedroom count?
One-bedroom homes have the highest gross yield in Highlands Town, at 10.5%. The table shows average yearly revenue and median gross yield for each home size, with the Highlands, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 26 listings | $29,533 Highlands, NC: $26,782 | 10.5% Highlands, NC: 9.3% |
| 2 bedrooms 62 listings | $34,597 Highlands, NC: $30,807 | 7.1% Highlands, NC: 7.2% |
| 3 bedrooms 55 listings | $42,092 Highlands, NC: $38,710 | 5.2% Highlands, NC: 5.4% |
| 4+ bedrooms 20 listings | $57,083 Highlands, NC: $55,054 | 3.4% Highlands, NC: 3.5% |
How does Highlands Town compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Highlands Town This area 165 listings | $38,903 | 47% | $444 | 6.5% |
| Highlands, NC market 699 listings | $38,321 | 46% | $443 | 6.0% |
| Highlands Mountain Surroundings 181 listings | $44,407 | 46% | $502 | 5.0% |
| Cashiers & Southern Plateau 113 listings | $40,972 | 45% | $500 | 4.1% |
| Scaly Mountain 22 listings | $30,426 | 47% | $316 | 7.7% |
| West Lake Glenville & Norton Surroundings 42 listings | $32,567 | 45% | $420 | 9.4% |
Where is Highlands Town?
The Highlands, NC market includes 8 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (165 in Highlands Town). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 2, 2026 and refresh monthly.
Why are these figures different from the Highlands, NC market page?
The market page summarizes all of Highlands, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Highlands Town
With BNBCalc Markets, compare Highlands Town by bedroom count and performance level, see home prices, and browse its listings on the map.