West Jefferson & Jefferson, Hickory Airbnb revenue and occupancy data
What Airbnb listings in West Jefferson & Jefferson earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in West Jefferson & Jefferson earned $28,669 on average, were booked for 45% of the nights they were open, and averaged $322 a night. The median gross yield, before expenses, is 6.9%.
Yearly revenue
$28,669
Occupancy
45%
Nightly rate
$322
Gross yield
6.9%
before expenses
Median of 117 listings
Active listings
188
My take on West Jefferson & Jefferson
West Jefferson & Jefferson has lower booking revenue and potential gross yield than the wider Hickory, NC market. Average trailing-year revenue was $28,669, compared with $32,794 across the market. Median potential gross yield was 6.9% versus 9.1%.
Those figures answer different questions: trailing revenue reflects bookings, while potential yield relates estimated room revenue to matched home values. Yield is before expenses, financing and taxes, so it should inform a purchase-price calculation rather than be treated as a net return.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in West Jefferson & Jefferson?
Regularly available Airbnb listings in West Jefferson & Jefferson earned an average of $28,669 over the past 12 months. That is 13% less than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in West Jefferson & Jefferson?
Listings in West Jefferson & Jefferson were booked for an average of 45% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in West Jefferson & Jefferson?
The average nightly rate in West Jefferson & Jefferson was $322 over the past 12 months, including cleaning fees. That is 1% higher than the Hickory, NC average of $320.
Is an Airbnb in West Jefferson & Jefferson profitable?
For homes with a matched home value, the median room-revenue potential in West Jefferson & Jefferson is $25,583 a year and the median gross yield is 6.9%. Gross yield is 2.2 points lower than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in West Jefferson & Jefferson by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 24 listings | $22,624 Hickory, NC: $22,798 | Not enough data Hickory, NC: 11.1% |
| 2 bedrooms 63 listings | $20,373 Hickory, NC: $26,068 | 7.2% Hickory, NC: 9.5% |
| 3 bedrooms 56 listings | $25,650 Hickory, NC: $32,056 | 6.0% Hickory, NC: 8.4% |
| 4+ bedrooms 45 listings | $47,264 Hickory, NC: $53,648 | Not enough data Hickory, NC: 7.7% |
How does West Jefferson & Jefferson compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| West Jefferson & Jefferson This area 188 listings | $28,669 | 45% | $322 | 6.9% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Todd & Fleetwood 170 listings | $27,127 | 47% | $265 | 7.1% |
| Purlear & Ferguson 69 listings | $30,310 | 44% | $303 | 11.6% |
| Boone & Deep Gap 608 listings | $32,879 | 47% | $333 | 8.1% |
| Blowing Rock 463 listings | $37,735 | 43% | $408 | 6.3% |
Where is West Jefferson & Jefferson?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover West Jefferson and Jefferson together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (188 in West Jefferson & Jefferson). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on West Jefferson & Jefferson
With BNBCalc Markets, compare West Jefferson & Jefferson by bedroom count and performance level, see home prices, and browse its listings on the map.