Purlear & Ferguson, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Purlear & Ferguson earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Purlear & Ferguson earned $30,310 on average, were booked for 44% of the nights they were open, and averaged $303 a night. The median gross yield, before expenses, is 11.6%.
Yearly revenue
$30,310
Occupancy
44%
Nightly rate
$303
Gross yield
11.6%
before expenses
Median of 41 listings
Active listings
69
My take on Purlear & Ferguson
Purlear & Ferguson averaged $30,310 in trailing-year booking revenue, below the Hickory, NC average of $32,794. Yet its median potential gross yield was 11.6%, above the wider market's 9.1%.
That higher yield makes purchase-price context important rather than settling the decision on revenue alone. Yield uses annual room-revenue potential from a separate group matched to home values and is before expenses, financing and taxes. It is not a realized return, and the area figures cannot establish what a particular property will earn.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Purlear & Ferguson?
Regularly available Airbnb listings in Purlear & Ferguson earned an average of $30,310 over the past 12 months. That is 8% less than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Purlear & Ferguson?
Listings in Purlear & Ferguson were booked for an average of 44% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Purlear & Ferguson?
The average nightly rate in Purlear & Ferguson was $303 over the past 12 months, including cleaning fees. That is 5% lower than the Hickory, NC average of $320.
Is an Airbnb in Purlear & Ferguson profitable?
For homes with a matched home value, the median room-revenue potential in Purlear & Ferguson is $37,999 a year and the median gross yield is 11.6%. Gross yield is 2.5 points higher than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Purlear & Ferguson by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 9 listings | $19,146 Hickory, NC: $22,798 | Not enough data Hickory, NC: 11.1% |
| 2 bedrooms 23 listings | $27,384 Hickory, NC: $26,068 | 10.8% Hickory, NC: 9.5% |
| 3 bedrooms 30 listings | $31,180 Hickory, NC: $32,056 | 11.8% Hickory, NC: 8.4% |
| 4+ bedrooms 7 listings | $50,554 Hickory, NC: $53,648 | Not enough data Hickory, NC: 7.7% |
How does Purlear & Ferguson compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Purlear & Ferguson This area 69 listings | $30,310 | 44% | $303 | 11.6% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| West Jefferson & Jefferson 188 listings | $28,669 | 45% | $322 | 6.9% |
| Boone & Deep Gap 608 listings | $32,879 | 47% | $333 | 8.1% |
| Wilkesboro & Moravian Falls 53 listings | $30,382 | 45% | $321 | 11.6% |
| Todd & Fleetwood 170 listings | $27,127 | 47% | $265 | 7.1% |
Where is Purlear & Ferguson?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Purlear and Ferguson together.
Loading map…
About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (69 in Purlear & Ferguson). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Purlear & Ferguson
With BNBCalc Markets, compare Purlear & Ferguson by bedroom count and performance level, see home prices, and browse its listings on the map.