Waynesville & Lake Junaluska, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Waynesville & Lake Junaluska earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Waynesville & Lake Junaluska earned $27,808 on average, were booked for 48% of the nights they were open, and averaged $280 a night. The median gross yield, before expenses, is 8.9%.
Yearly revenue
$27,808
Occupancy
48%
Nightly rate
$280
Gross yield
8.9%
before expenses
Median of 266 listings
Active listings
470
My take on Waynesville & Lake Junaluska
Two-bedroom rentals in Waynesville & Lake Junaluska averaged $21,409 in trailing-year booking revenue, below the Hickory, NC average of $26,068 for the same bedroom count. Yet their median potential gross yield was 10.5%, compared with 9.5% across the market.
The yield figures come from a different, matched home-value sample and are before expenses, financing and taxes. For a two-bedroom purchase, the revenue gap alone is not enough to judge the return; the price and expected costs matter too.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Waynesville & Lake Junaluska?
Regularly available Airbnb listings in Waynesville & Lake Junaluska earned an average of $27,808 over the past 12 months. That is 15% less than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Waynesville & Lake Junaluska?
Listings in Waynesville & Lake Junaluska were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is about the same as the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Waynesville & Lake Junaluska?
The average nightly rate in Waynesville & Lake Junaluska was $280 over the past 12 months, including cleaning fees. That is 12% lower than the Hickory, NC average of $320.
Is an Airbnb in Waynesville & Lake Junaluska profitable?
For homes with a matched home value, the median room-revenue potential in Waynesville & Lake Junaluska is $32,977 a year and the median gross yield is 8.9%. Gross yield is 0.2 points lower than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Waynesville & Lake Junaluska by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 13 listings | $17,207 Hickory, NC: $20,025 | – |
| 1 bedroom 59 listings | $20,108 Hickory, NC: $22,798 | Not enough data Hickory, NC: 11.1% |
| 2 bedrooms 133 listings | $21,409 Hickory, NC: $26,068 | 10.5% Hickory, NC: 9.5% |
| 3 bedrooms 146 listings | $27,566 Hickory, NC: $32,056 | 8.2% Hickory, NC: 8.4% |
| 4+ bedrooms 119 listings | $40,232 Hickory, NC: $53,648 | 8.2% Hickory, NC: 7.7% |
How does Waynesville & Lake Junaluska compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Waynesville & Lake Junaluska This area 470 listings | $27,808 | 48% | $280 | 8.9% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Maggie Valley 497 listings | $28,998 | 47% | $280 | 7.8% |
| Leicester & Alexander 128 listings | $44,555 | 49% | $395 | 9.1% |
| Sylva & Dillsboro 213 listings | $26,543 | 54% | $240 | 10.9% |
| Canton & Clyde 151 listings | $30,418 | 50% | $288 | 11.3% |
Where is Waynesville & Lake Junaluska?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Waynesville and Lake Junaluska together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (470 in Waynesville & Lake Junaluska). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Waynesville & Lake Junaluska
With BNBCalc Markets, compare Waynesville & Lake Junaluska by bedroom count and performance level, see home prices, and browse its listings on the map.