Maggie Valley, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Maggie Valley earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Maggie Valley earned $28,998 on average, were booked for 47% of the nights they were open, and averaged $280 a night. The median gross yield, before expenses, is 7.8%.
Yearly revenue
$28,998
Occupancy
47%
Nightly rate
$280
Gross yield
7.8%
before expenses
Median of 381 listings
Active listings
497
My take on Maggie Valley
Maggie Valley has lower average trailing-year booking revenue than the wider Hickory, NC market: $28,998 versus $32,794. For the qualifying two-bedroom group, median potential gross yield also trails the market, at 8.1% compared with 9.5%.
That yield uses annual revenue potential and matched home values, before expenses, financing and taxes. For a two-bedroom purchase, compare the asking price and likely revenue with similar local listings rather than relying on the market-wide yield.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Maggie Valley?
Regularly available Airbnb listings in Maggie Valley earned an average of $28,998 over the past 12 months. That is 12% less than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Maggie Valley?
Listings in Maggie Valley were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Maggie Valley?
The average nightly rate in Maggie Valley was $280 over the past 12 months, including cleaning fees. That is 12% lower than the Hickory, NC average of $320.
Is an Airbnb in Maggie Valley profitable?
For homes with a matched home value, the median room-revenue potential in Maggie Valley is $30,659 a year and the median gross yield is 7.8%. Gross yield is 1.3 points lower than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Maggie Valley by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 27 listings | $17,232 Hickory, NC: $22,798 | Not enough data Hickory, NC: 11.1% |
| 2 bedrooms 215 listings | $23,229 Hickory, NC: $26,068 | 8.1% Hickory, NC: 9.5% |
| 3 bedrooms 171 listings | $30,629 Hickory, NC: $32,056 | 7.4% Hickory, NC: 8.4% |
| 4+ bedrooms 81 listings | $44,822 Hickory, NC: $53,648 | Not enough data Hickory, NC: 7.7% |
How does Maggie Valley compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Maggie Valley This area 497 listings | $28,998 | 47% | $280 | 7.8% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Waynesville & Lake Junaluska 470 listings | $27,808 | 48% | $280 | 8.9% |
| Sylva & Dillsboro 213 listings | $26,543 | 54% | $240 | 10.9% |
| Canton & Clyde 151 listings | $30,418 | 50% | $288 | 11.3% |
| Leicester & Alexander 128 listings | $44,555 | 49% | $395 | 9.1% |
Where is Maggie Valley?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (497 in Maggie Valley). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Maggie Valley
With BNBCalc Markets, compare Maggie Valley by bedroom count and performance level, see home prices, and browse its listings on the map.