Mills River & Horse Shoe, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Mills River & Horse Shoe earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Mills River & Horse Shoe earned $29,829 on average, were booked for 49% of the nights they were open, and averaged $309 a night. The median gross yield, before expenses, is 7.0%.
Yearly revenue
$29,829
Occupancy
49%
Nightly rate
$309
Gross yield
7.0%
before expenses
Median of 36 listings
Active listings
56
My take on Mills River & Horse Shoe
Mills River & Horse Shoe averaged $29,829 in booking revenue over the past year, compared with $32,794 across Hickory, NC. Average occupancy was 49% of available nights, close to the wider market's.
Median potential gross yield is also lower: 7.0%, compared with 9.1% across the wider market. That measure uses room-revenue potential and matched home values, before expenses, financing and taxes. Near-market occupancy alone is not a reason to use the wider market's higher revenue average when evaluating a purchase.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Mills River & Horse Shoe?
Regularly available Airbnb listings in Mills River & Horse Shoe earned an average of $29,829 over the past 12 months. That is 9% less than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Mills River & Horse Shoe?
Listings in Mills River & Horse Shoe were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Mills River & Horse Shoe?
The average nightly rate in Mills River & Horse Shoe was $309 over the past 12 months, including cleaning fees. That is 3% lower than the Hickory, NC average of $320.
Is an Airbnb in Mills River & Horse Shoe profitable?
For homes with a matched home value, the median room-revenue potential in Mills River & Horse Shoe is $33,276 a year and the median gross yield is 7.0%. Gross yield is 2.1 points lower than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Mills River & Horse Shoe by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 8 listings | $18,961 Hickory, NC: $22,798 | Not enough data Hickory, NC: 11.1% |
| 2 bedrooms 15 listings | $21,349 Hickory, NC: $26,068 | 7.6% Hickory, NC: 9.5% |
| 3 bedrooms 22 listings | $22,870 Hickory, NC: $32,056 | 6.6% Hickory, NC: 8.4% |
| 4+ bedrooms 11 listings | $63,214 Hickory, NC: $53,648 | 7.8% Hickory, NC: 7.7% |
How does Mills River & Horse Shoe compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Mills River & Horse Shoe This area 56 listings | $29,829 | 49% | $309 | 7.0% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Candler 250 listings | $33,907 | 50% | $295 | 10.3% |
| South Asheville & Arden 403 listings | $36,405 | 51% | $334 | 9.6% |
| Fletcher & Hoopers Creek 113 listings | $36,814 | 51% | $348 | 10.0% |
| West Asheville 413 listings | $35,689 | 51% | $327 | 9.7% |
Where is Mills River & Horse Shoe?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Mills River and Horse Shoe together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (56 in Mills River & Horse Shoe). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Mills River & Horse Shoe
With BNBCalc Markets, compare Mills River & Horse Shoe by bedroom count and performance level, see home prices, and browse its listings on the map.