Marion & Old Fort, Hickory Airbnb revenue and occupancy data
What Airbnb listings in Marion & Old Fort earn, how often they're booked, and how that compares with the rest of Hickory, NC.
Over the past 12 months, regularly available listings in Marion & Old Fort earned $32,258 on average, were booked for 48% of the nights they were open, and averaged $310 a night. The median gross yield, before expenses, is 15.5%.
Yearly revenue
$32,258
Occupancy
48%
Nightly rate
$310
Gross yield
15.5%
before expenses
Median of 109 listings
Active listings
145
My take on Marion & Old Fort
Marion & Old Fort has average trailing-year booking revenue close to the wider Hickory, NC market: $32,258 versus $32,794. Its median potential gross yield is much higher, at 15.5% compared with 9.1% market-wide.
Those figures answer different questions. Average revenue describes the trailing year, while potential yield relates annual revenue potential to matched home values, before expenses, financing and taxes. The yield comparison makes purchase price worth a closer look, but it does not establish what an individual property will earn.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Marion & Old Fort?
Regularly available Airbnb listings in Marion & Old Fort earned an average of $32,258 over the past 12 months. That is 2% less than the Hickory, NC average of $32,794. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Marion & Old Fort?
Listings in Marion & Old Fort were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is about the same as the Hickory, NC average of 48%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Marion & Old Fort?
The average nightly rate in Marion & Old Fort was $310 over the past 12 months, including cleaning fees. That is 3% lower than the Hickory, NC average of $320.
Is an Airbnb in Marion & Old Fort profitable?
For homes with a matched home value, the median room-revenue potential in Marion & Old Fort is $40,125 a year and the median gross yield is 15.5%. Gross yield is 6.4 points higher than the Hickory, NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Marion & Old Fort by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Hickory, NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 25 listings | $22,312 Hickory, NC: $22,798 | Not enough data Hickory, NC: 11.1% |
| 2 bedrooms 38 listings | $25,739 Hickory, NC: $26,068 | 17.5% Hickory, NC: 9.5% |
| 3 bedrooms 54 listings | $34,139 Hickory, NC: $32,056 | 14.8% Hickory, NC: 8.4% |
| 4+ bedrooms 25 listings | $48,949 Hickory, NC: $53,648 | 14.4% Hickory, NC: 7.7% |
How does Marion & Old Fort compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Marion & Old Fort This area 145 listings | $32,258 | 48% | $310 | 15.5% |
| Hickory, NC market 10,314 listings | $32,794 | 48% | $320 | 9.1% |
| Nebo & Lake James 72 listings | $42,591 | 48% | $469 | 7.9% |
| Lake Lure & Chimney Rock 355 listings | $31,696 | 47% | $328 | 8.5% |
| Black Mountain & Swannanoa 555 listings | $35,770 | 51% | $329 | 9.3% |
| Fairview & Gerton 215 listings | $42,556 | 50% | $393 | 9.2% |
Where is Marion & Old Fort?
The Hickory, NC market includes 49 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Marion and Old Fort together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (145 in Marion & Old Fort). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Hickory, NC market page?
The market page summarizes all of Hickory, NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Marion & Old Fort
With BNBCalc Markets, compare Marion & Old Fort by bedroom count and performance level, see home prices, and browse its listings on the map.