Norton Shores and Fruitport, Grand Haven Airbnb revenue and occupancy data
What Airbnb listings in Norton Shores and Fruitport earn, how often they're booked, and how that compares with the rest of Grand Haven, MI.
Over the past 12 months, regularly available listings in Norton Shores and Fruitport earned $48,801 on average, were booked for 46% of the nights they were open, and averaged $576 a night. The median gross yield, before expenses, is 13.5%.
Yearly revenue
$48,801
Occupancy
46%
Nightly rate
$576
Gross yield
13.5%
before expenses
Median of 36 listings
Active listings
52
My take on Norton Shores and Fruitport
Norton Shores and Fruitport averages $48,801 in trailing-year booking revenue, ahead of $32,342 across Grand Haven, MI, despite a lower booked share of available nights. Occupancy is 46% locally versus 50% for the market.
Do not automatically pair the area's higher nightly rate with the market's higher occupancy when estimating a property's revenue. That combination needs support from comparable listings; the area averages do not establish it.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Norton Shores and Fruitport?
Regularly available Airbnb listings in Norton Shores and Fruitport earned an average of $48,801 over the past 12 months. That is 51% more than the Grand Haven, MI average of $32,342. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Norton Shores and Fruitport?
Listings in Norton Shores and Fruitport were booked for an average of 46% of the nights they were open for booking over the past 12 months. That is 4 points lower than the Grand Haven, MI average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Norton Shores and Fruitport?
The average nightly rate in Norton Shores and Fruitport was $576 over the past 12 months, including cleaning fees. That is 44% higher than the Grand Haven, MI average of $400.
Is an Airbnb in Norton Shores and Fruitport profitable?
For homes with a matched home value, the median room-revenue potential in Norton Shores and Fruitport is $33,900 a year and the median gross yield is 13.5%. Gross yield is 2.0 points lower than the Grand Haven, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Norton Shores and Fruitport by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Grand Haven, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 23 listings | $23,056 Grand Haven, MI: $26,669 | 12.6% Grand Haven, MI: 15.9% |
| 3 bedrooms 8 listings | $31,500 Grand Haven, MI: $32,526 | 14.6% Grand Haven, MI: 16.4% |
| 4+ bedrooms 19 listings | $90,630 Grand Haven, MI: $49,824 | 23.9% Grand Haven, MI: 16.5% |
How does Norton Shores and Fruitport compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Norton Shores and Fruitport This area 52 listings | $48,801 | 46% | $576 | 13.5% |
| Grand Haven, MI market 996 listings | $32,342 | 50% | $400 | 15.5% |
| Muskegon City and Lakeshore 175 listings | $30,703 | 50% | $338 | 18.9% |
| Grand Haven City 149 listings | $33,435 | 50% | $407 | 13.7% |
| Twin Lake and Inland Muskegon 27 listings | $28,341 | 50% | $347 | 18.7% |
| North Muskegon and Laketon 39 listings | $31,956 | 50% | $339 | 21.7% |
Where is Norton Shores and Fruitport?
The Grand Haven, MI market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (52 in Norton Shores and Fruitport). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Grand Haven, MI market page?
The market page summarizes all of Grand Haven, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Norton Shores and Fruitport
With BNBCalc Markets, compare Norton Shores and Fruitport by bedroom count and performance level, see home prices, and browse its listings on the map.