Muskegon City and Lakeshore, Grand Haven Airbnb revenue and occupancy data

What Airbnb listings in Muskegon City and Lakeshore earn, how often they're booked, and how that compares with the rest of Grand Haven, MI.

Parker Place

Editorial direction

Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Muskegon City and Lakeshore earned $30,703 on average, were booked for 50% of the nights they were open, and averaged $338 a night. The median gross yield, before expenses, is 18.9%.

Yearly revenue

$30,703

Occupancy

50%

Nightly rate

$338

Gross yield

18.9%

before expenses

Median of 139 listings

Active listings

175

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My take on Muskegon City and Lakeshore

Muskegon City and Lakeshore has a higher potential gross yield than the wider market despite lower trailing-year booking revenue. Average trailing-year booking revenue is $30,703, versus $32,342 across Grand Haven, MI, while median potential gross yield is 18.9% versus 15.5%. That yield uses annual room-revenue potential from a separate home-value-matched sample and is before expenses, financing and taxes.

Within the qualifying bedroom groups, two- and three-bedroom rentals exceed their market counterparts on both measures. Rentals with four or more bedrooms earn less than their market counterparts, with nearly identical yields. The area-wide yield advantage is not uniform across bedroom sizes.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Muskegon City and Lakeshore?

Regularly available Airbnb listings in Muskegon City and Lakeshore earned an average of $30,703 over the past 12 months. That is 5% less than the Grand Haven, MI average of $32,342. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Muskegon City and Lakeshore?

Listings in Muskegon City and Lakeshore were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is about the same as the Grand Haven, MI average of 50%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Muskegon City and Lakeshore?

The average nightly rate in Muskegon City and Lakeshore was $338 over the past 12 months, including cleaning fees. That is 15% lower than the Grand Haven, MI average of $400.

Is an Airbnb in Muskegon City and Lakeshore profitable?

For homes with a matched home value, the median room-revenue potential in Muskegon City and Lakeshore is $46,874 a year and the median gross yield is 18.9%. Gross yield is 3.4 points higher than the Grand Haven, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Muskegon City and Lakeshore by bedroom count?

Two-bedroom homes have the highest gross yield in Muskegon City and Lakeshore, at 21.4%. The table shows average yearly revenue and median gross yield for each home size, with the Grand Haven, MI figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Muskegon City and Lakeshore, with Grand Haven, MI figures
BedroomsYearly revenueGross yield
1 bedroom

31 listings

$20,295

Grand Haven, MI: $19,869

17.1%

Grand Haven, MI: 11.1%

2 bedrooms

52 listings

$28,801

Grand Haven, MI: $26,669

21.4%

Grand Haven, MI: 15.9%

3 bedrooms

53 listings

$33,728

Grand Haven, MI: $32,526

19.2%

Grand Haven, MI: 16.4%

4+ bedrooms

37 listings

$38,556

Grand Haven, MI: $49,824

16.5%

Grand Haven, MI: 16.5%

How does Muskegon City and Lakeshore compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Muskegon City and Lakeshore, the Grand Haven, MI market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Muskegon City and Lakeshore

This area

175 listings

$30,70350%$33818.9%
Grand Haven, MI market

996 listings

$32,34250%$40015.5%
North Muskegon and Laketon

39 listings

$31,95650%$33921.7%
Norton Shores and Fruitport

52 listings

$48,80146%$57613.5%
Twin Lake and Inland Muskegon

27 listings

$28,34150%$34718.7%
Grand Haven City

149 listings

$33,43550%$40713.7%

Where is Muskegon City and Lakeshore?

The Grand Haven, MI market includes 14 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (175 in Muskegon City and Lakeshore). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 3, 2026 and refresh monthly.

Why are these figures different from the Grand Haven, MI market page?

The market page summarizes all of Grand Haven, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

Related guides

  • Grand Haven, MI Airbnb market data
  • Best Airbnb neighborhoods to invest in Grand Haven

Go deeper on Muskegon City and Lakeshore

With BNBCalc Markets, compare Muskegon City and Lakeshore by bedroom count and performance level, see home prices, and browse its listings on the map.

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