Stanley Area, Frederick County Airbnb revenue and occupancy data
What Airbnb listings in Stanley Area earn, how often they're booked, and how that compares with the rest of Frederick County, VA.
Over the past 12 months, regularly available listings in Stanley Area earned $42,676 on average, were booked for 48% of the nights they were open, and averaged $362 a night. The median gross yield, before expenses, is 15.4%.
Yearly revenue
$42,676
Occupancy
48%
Nightly rate
$362
Gross yield
15.4%
before expenses
Median of 75 listings
Active listings
111
My take on Stanley Area
Stanley Area's qualifying two-bedroom group has lower booking revenue than its three-bedroom group, but a higher potential gross yield. Three-bedroom listings average $53,815 in trailing-year booking revenue, compared with $38,653 for two bedrooms.
Median potential gross yield runs the other way: 19.3% for two bedrooms versus 15.3% for three, before expenses, financing and taxes. The larger layout's higher revenue is not enough to settle the purchase decision. A three-bedroom property's asking price and operating costs need to justify choosing it over a two-bedroom property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Stanley Area?
Regularly available Airbnb listings in Stanley Area earned an average of $42,676 over the past 12 months. That is 16% more than the Frederick County, VA average of $36,921. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Stanley Area?
Listings in Stanley Area were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Frederick County, VA average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Stanley Area?
The average nightly rate in Stanley Area was $362 over the past 12 months, including cleaning fees. That is 11% higher than the Frederick County, VA average of $327.
Is an Airbnb in Stanley Area profitable?
For homes with a matched home value, the median room-revenue potential in Stanley Area is $46,410 a year and the median gross yield is 15.4%. Gross yield is 2.4 points higher than the Frederick County, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Stanley Area by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Frederick County, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 6 listings | $33,040 Frederick County, VA: $28,072 | – |
| 1 bedroom 28 listings | $30,176 Frederick County, VA: $24,958 | Not enough data Frederick County, VA: 12.3% |
| 2 bedrooms 28 listings | $38,653 Frederick County, VA: $31,490 | 19.3% Frederick County, VA: 13.3% |
| 3 bedrooms 33 listings | $53,815 Frederick County, VA: $38,337 | 15.3% Frederick County, VA: 13.0% |
| 4+ bedrooms 16 listings | $52,229 Frederick County, VA: $54,506 | 14.1% Frederick County, VA: 13.6% |
How does Stanley Area compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Stanley Area This area 111 listings | $42,676 | 48% | $362 | 15.4% |
| Frederick County, VA market 1,165 listings | $36,921 | 50% | $327 | 13.0% |
| Luray Area 409 listings | $38,029 | 49% | $328 | 14.0% |
| Basye & Bryce Resort 144 listings | $35,808 | 48% | $345 | 12.1% |
| North Fork Shenandoah Valley 192 listings | $31,284 | 50% | $285 | 12.4% |
| Front Royal & Shenandoah Farms 172 listings | $38,580 | 48% | $344 | 11.3% |
Where is Stanley Area?
The Frederick County, VA market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (111 in Stanley Area). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Frederick County, VA market page?
The market page summarizes all of Frederick County, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Stanley Area
With BNBCalc Markets, compare Stanley Area by bedroom count and performance level, see home prices, and browse its listings on the map.