Luray Area, Frederick County Airbnb revenue and occupancy data
What Airbnb listings in Luray Area earn, how often they're booked, and how that compares with the rest of Frederick County, VA.
Over the past 12 months, regularly available listings in Luray Area earned $38,029 on average, were booked for 49% of the nights they were open, and averaged $328 a night. The median gross yield, before expenses, is 14.0%.
Yearly revenue
$38,029
Occupancy
49%
Nightly rate
$328
Gross yield
14.0%
before expenses
Median of 362 listings
Active listings
409
My take on Luray Area
Luray Area's three-bedroom rentals and those with four or more bedrooms have effectively tied median potential gross yields, at 15.1% and 15.1%, respectively. Their average trailing-year booking revenues are much farther apart: $37,838 for three bedrooms versus $61,814 for four or more. A larger revenue total is not the same as a better purchase-price case. These yields exclude expenses, financing and taxes, so compare asking prices and operating budgets rather than paying a premium for extra bedrooms on revenue alone.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Luray Area?
Regularly available Airbnb listings in Luray Area earned an average of $38,029 over the past 12 months. That is 3% more than the Frederick County, VA average of $36,921. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Luray Area?
Listings in Luray Area were booked for an average of 49% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Frederick County, VA average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Luray Area?
The average nightly rate in Luray Area was $328 over the past 12 months, including cleaning fees. That is about the same as the Frederick County, VA average of $327.
Is an Airbnb in Luray Area profitable?
For homes with a matched home value, the median room-revenue potential in Luray Area is $40,866 a year and the median gross yield is 14.0%. Gross yield is 1.0 points higher than the Frederick County, VA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Luray Area by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Frederick County, VA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 16 listings | $28,197 Frederick County, VA: $28,072 | – |
| 1 bedroom 53 listings | $28,904 Frederick County, VA: $24,958 | 12.5% Frederick County, VA: 12.3% |
| 2 bedrooms 150 listings | $32,793 Frederick County, VA: $31,490 | 13.1% Frederick County, VA: 13.3% |
| 3 bedrooms 129 listings | $37,838 Frederick County, VA: $38,337 | 15.1% Frederick County, VA: 13.0% |
| 4+ bedrooms 61 listings | $61,814 Frederick County, VA: $54,506 | 15.1% Frederick County, VA: 13.6% |
How does Luray Area compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Luray Area This area 409 listings | $38,029 | 49% | $328 | 14.0% |
| Frederick County, VA market 1,165 listings | $36,921 | 50% | $327 | 13.0% |
| Stanley Area 111 listings | $42,676 | 48% | $362 | 15.4% |
| North Fork Shenandoah Valley 192 listings | $31,284 | 50% | $285 | 12.4% |
| Front Royal & Shenandoah Farms 172 listings | $38,580 | 48% | $344 | 11.3% |
| Basye & Bryce Resort 144 listings | $35,808 | 48% | $345 | 12.1% |
Where is Luray Area?
The Frederick County, VA market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (409 in Luray Area). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Frederick County, VA market page?
The market page summarizes all of Frederick County, VA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Luray Area
With BNBCalc Markets, compare Luray Area by bedroom count and performance level, see home prices, and browse its listings on the map.