What Airbnb listings in Niceville & North Bay earn, how often they're booked, and how that compares with the rest of Fort Walton, FL.

Over the past 12 months, regularly available listings in Niceville & North Bay earned $30,405 on average, were booked for 51% of the nights they were open, and averaged $296 a night. The median gross yield, before expenses, is 11.3%.
Yearly revenue
$30,405
Occupancy
51%
Nightly rate
$296
Gross yield
11.3%
before expenses
Median of 54 listings
Active listings
58
Niceville & North Bay is close to the wider market on occupancy, not on nightly rates. Its average rate is $296, versus $431 across Fort Walton Beach, FL, while occupancy is nearly level at 51% versus 50% of available nights. That makes the rate assumption an important check in a property estimate. Similar booking percentages do not justify importing the market's higher rate, and the area averages cannot show whether a particular home could charge more without losing bookings.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
Regularly available Airbnb listings in Niceville & North Bay earned an average of $30,405 over the past 12 months. That is 28% less than the Fort Walton, FL average of $42,032. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
Listings in Niceville & North Bay were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Fort Walton, FL average of 50%. Nights a host blocked off don't count.
The average nightly rate in Niceville & North Bay was $296 over the past 12 months, including cleaning fees. That is 31% lower than the Fort Walton, FL average of $431.
For homes with a matched home value, the median room-revenue potential in Niceville & North Bay is $37,853 a year and the median gross yield is 11.3%. Gross yield is 7.3 points lower than the Fort Walton, FL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityOne-bedroom homes have the highest gross yield in Niceville & North Bay, at 15.1%. The table shows average yearly revenue and median gross yield for each home size, with the Fort Walton, FL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 7 listings | $20,567 Fort Walton, FL: $33,740 | 15.1% Fort Walton, FL: 14.9% |
| 2 bedrooms 13 listings | $23,935 Fort Walton, FL: $39,475 | 14.1% Fort Walton, FL: 19.4% |
| 3 bedrooms 22 listings | $34,678 Fort Walton, FL: $49,641 | 10.9% Fort Walton, FL: 21.9% |
| 4+ bedrooms 14 listings | $36,043 Fort Walton, FL: $55,460 | 7.7% Fort Walton, FL: 19.0% |
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Niceville & North Bay This area 58 listings | $30,405 | 51% | $296 | 11.3% |
| Fort Walton, FL market 3,556 listings | $42,032 | 50% | $431 | 18.6% |
| Fort Walton Beach 185 listings | $32,287 | 53% | $312 | 12.1% |
| Wright & Ocean City 98 listings | $36,894 | 53% | $344 | 13.9% |
| Mary Esther & Hurlburt 63 listings | $30,256 | 53% | $307 | 14.9% |
| Okaloosa Island 3,064 listings | $43,191 | 50% | $447 | 19.2% |
The Fort Walton, FL market includes 5 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Niceville and North Bay together.
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It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
It is the average price per booked night over the past 12 months, including cleaning fees.
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (58 in Niceville & North Bay). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
Figures are current as of November 3, 2026 and refresh monthly.
The market page summarizes all of Fort Walton, FL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
With BNBCalc Markets, compare Niceville & North Bay by bedroom count and performance level, see home prices, and browse its listings on the map.