Niceville & North Bay, Fort Walton Airbnb revenue and occupancy data

What Airbnb listings in Niceville & North Bay earn, how often they're booked, and how that compares with the rest of Fort Walton, FL.

Parker Place

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Parker Place

Co-founder & CTO, BNBCalc

Over the past 12 months, regularly available listings in Niceville & North Bay earned $30,405 on average, were booked for 51% of the nights they were open, and averaged $296 a night. The median gross yield, before expenses, is 11.3%.

Yearly revenue

$30,405

Occupancy

51%

Nightly rate

$296

Gross yield

11.3%

before expenses

Median of 54 listings

Active listings

58

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My take on Niceville & North Bay

Niceville & North Bay is close to the wider market on occupancy, not on nightly rates. Its average rate is $296, versus $431 across Fort Walton Beach, FL, while occupancy is nearly level at 51% versus 50% of available nights. That makes the rate assumption an important check in a property estimate. Similar booking percentages do not justify importing the market's higher rate, and the area averages cannot show whether a particular home could charge more without losing bookings.

Commentary uses groups of at least 20 listings. Tables may include smaller groups.

How much do Airbnb hosts make in Niceville & North Bay?

Regularly available Airbnb listings in Niceville & North Bay earned an average of $30,405 over the past 12 months. That is 28% less than the Fort Walton, FL average of $42,032. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.

What is the Airbnb occupancy rate in Niceville & North Bay?

Listings in Niceville & North Bay were booked for an average of 51% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Fort Walton, FL average of 50%. Nights a host blocked off don't count.

How much does an Airbnb cost per night in Niceville & North Bay?

The average nightly rate in Niceville & North Bay was $296 over the past 12 months, including cleaning fees. That is 31% lower than the Fort Walton, FL average of $431.

Is an Airbnb in Niceville & North Bay profitable?

For homes with a matched home value, the median room-revenue potential in Niceville & North Bay is $37,853 a year and the median gross yield is 11.3%. Gross yield is 7.3 points lower than the Fort Walton, FL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.

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How much do Airbnb hosts make in Niceville & North Bay by bedroom count?

One-bedroom homes have the highest gross yield in Niceville & North Bay, at 15.1%. The table shows average yearly revenue and median gross yield for each home size, with the Fort Walton, FL figure for the same size under each one.

Average yearly revenue and median gross yield by bedroom count in Niceville & North Bay, with Fort Walton, FL figures
BedroomsYearly revenueGross yield
1 bedroom

7 listings

$20,567

Fort Walton, FL: $33,740

15.1%

Fort Walton, FL: 14.9%

2 bedrooms

13 listings

$23,935

Fort Walton, FL: $39,475

14.1%

Fort Walton, FL: 19.4%

3 bedrooms

22 listings

$34,678

Fort Walton, FL: $49,641

10.9%

Fort Walton, FL: 21.9%

4+ bedrooms

14 listings

$36,043

Fort Walton, FL: $55,460

7.7%

Fort Walton, FL: 19.0%

How does Niceville & North Bay compare with nearby areas?

Every row uses the same method and data date. Nearby areas link to their own pages.

Average yearly revenue, occupancy and nightly rate, and median gross yield, in Niceville & North Bay, the Fort Walton, FL market and nearby areas
AreaYearly revenueOccupancyNightly rateGross yield
Niceville & North Bay

This area

58 listings

$30,40551%$29611.3%
Fort Walton, FL market

3,556 listings

$42,03250%$43118.6%
Fort Walton Beach

185 listings

$32,28753%$31212.1%
Wright & Ocean City

98 listings

$36,89453%$34413.9%
Mary Esther & Hurlburt

63 listings

$30,25653%$30714.9%
Okaloosa Island

3,064 listings

$43,19150%$44719.2%

Where is Niceville & North Bay?

The Fort Walton, FL market includes 5 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Niceville and North Bay together.

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About these figures

How is yearly revenue measured?

It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.

How is occupancy measured?

For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.

How is the nightly rate measured?

It is the average price per booked night over the past 12 months, including cleaning fees.

What is room-revenue potential?

It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.

What is gross yield?

For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.

Which listings are included?

Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (58 in Niceville & North Bay). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.

How current is this data?

Figures are current as of November 3, 2026 and refresh monthly.

Why are these figures different from the Fort Walton, FL market page?

The market page summarizes all of Fort Walton, FL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.

What can't these figures tell me?

They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.

Related guides

  • Fort Walton, FL Airbnb market data
  • Best Airbnb neighborhoods to invest in Fort Walton

Go deeper on Niceville & North Bay

With BNBCalc Markets, compare Niceville & North Bay by bedroom count and performance level, see home prices, and browse its listings on the map.

Explore Niceville & North BayReveal any property's Airbnb profitability