Mary Esther & Hurlburt, Fort Walton Airbnb revenue and occupancy data
What Airbnb listings in Mary Esther & Hurlburt earn, how often they're booked, and how that compares with the rest of Fort Walton, FL.
Over the past 12 months, regularly available listings in Mary Esther & Hurlburt earned $30,256 on average, were booked for 53% of the nights they were open, and averaged $307 a night. The median gross yield, before expenses, is 14.9%.
Yearly revenue
$30,256
Occupancy
53%
Nightly rate
$307
Gross yield
14.9%
before expenses
Median of 49 listings
Active listings
63
My take on Mary Esther & Hurlburt
Mary Esther & Hurlburt rentals book 53% of available nights on average, above 50% across Fort Walton Beach, FL. Average trailing-year booking revenue runs the other way: $30,256 locally versus $42,032 marketwide.
The higher booked share should not be mistaken for stronger earning power. Local average nightly rates are also lower, though the area figures do not isolate the cause of the revenue gap. For a property estimate, use comparable local listings rather than combining local occupancy with the market's higher rates.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Mary Esther & Hurlburt?
Regularly available Airbnb listings in Mary Esther & Hurlburt earned an average of $30,256 over the past 12 months. That is 28% less than the Fort Walton, FL average of $42,032. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Mary Esther & Hurlburt?
Listings in Mary Esther & Hurlburt were booked for an average of 53% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Fort Walton, FL average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Mary Esther & Hurlburt?
The average nightly rate in Mary Esther & Hurlburt was $307 over the past 12 months, including cleaning fees. That is 29% lower than the Fort Walton, FL average of $431.
Is an Airbnb in Mary Esther & Hurlburt profitable?
For homes with a matched home value, the median room-revenue potential in Mary Esther & Hurlburt is $45,566 a year and the median gross yield is 14.9%. Gross yield is 3.7 points lower than the Fort Walton, FL median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Mary Esther & Hurlburt by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Fort Walton, FL figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 10 listings | $21,837 Fort Walton, FL: $33,740 | Not enough data Fort Walton, FL: 14.9% |
| 2 bedrooms 12 listings | $24,285 Fort Walton, FL: $39,475 | 19.8% Fort Walton, FL: 19.4% |
| 3 bedrooms 28 listings | $28,134 Fort Walton, FL: $49,641 | 10.9% Fort Walton, FL: 21.9% |
| 4+ bedrooms 13 listings | $46,815 Fort Walton, FL: $55,460 | 14.2% Fort Walton, FL: 19.0% |
How does Mary Esther & Hurlburt compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Mary Esther & Hurlburt This area 63 listings | $30,256 | 53% | $307 | 14.9% |
| Fort Walton, FL market 3,556 listings | $42,032 | 50% | $431 | 18.6% |
| Okaloosa Island 3,064 listings | $43,191 | 50% | $447 | 19.2% |
| Wright & Ocean City 98 listings | $36,894 | 53% | $344 | 13.9% |
| Fort Walton Beach 185 listings | $32,287 | 53% | $312 | 12.1% |
| Niceville & North Bay 58 listings | $30,405 | 51% | $296 | 11.3% |
Where is Mary Esther & Hurlburt?
The Fort Walton, FL market includes 5 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it. Figures cover Mary Esther and Hurlburt together.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (63 in Mary Esther & Hurlburt). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Fort Walton, FL market page?
The market page summarizes all of Fort Walton, FL from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Mary Esther & Hurlburt
With BNBCalc Markets, compare Mary Esther & Hurlburt by bedroom count and performance level, see home prices, and browse its listings on the map.