Rogers Area, Fayetteville Airbnb revenue and occupancy data
What Airbnb listings in Rogers Area earn, how often they're booked, and how that compares with the rest of Fayetteville, AR.
Over the past 12 months, regularly available listings in Rogers Area earned $21,572 on average, were booked for 47% of the nights they were open, and averaged $214 a night. The median gross yield, before expenses, is 8.5%.
Yearly revenue
$21,572
Occupancy
47%
Nightly rate
$214
Gross yield
8.5%
before expenses
Median of 102 listings
Active listings
141
My take on Rogers Area
Rogers Area's rentals with four or more bedrooms have higher average booking revenue than its two-bedroom rentals, but lower potential gross yield. The larger group averages $30,210 in trailing-year booking revenue, compared with $19,020 for two bedrooms. Among these qualifying groups, median potential gross yield is 6.1% for the larger rentals and 9.2% for two bedrooms. Yield uses annual revenue potential, not the trailing-year booking averages, and is before expenses, financing and taxes. The additional revenue alone does not tell you how much more to pay for a larger property.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Rogers Area?
Regularly available Airbnb listings in Rogers Area earned an average of $21,572 over the past 12 months. That is 23% less than the Fayetteville, AR average of $28,053. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Rogers Area?
Listings in Rogers Area were booked for an average of 47% of the nights they were open for booking over the past 12 months. That is about the same as the Fayetteville, AR average of 47%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Rogers Area?
The average nightly rate in Rogers Area was $214 over the past 12 months, including cleaning fees. That is 22% lower than the Fayetteville, AR average of $276.
Is an Airbnb in Rogers Area profitable?
For homes with a matched home value, the median room-revenue potential in Rogers Area is $29,420 a year and the median gross yield is 8.5%. Gross yield is 0.8 points lower than the Fayetteville, AR median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Rogers Area by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Fayetteville, AR figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 21 listings | $15,927 Fayetteville, AR: $18,615 | Not enough data Fayetteville, AR: 9.5% |
| 2 bedrooms 42 listings | $19,020 Fayetteville, AR: $22,041 | 9.2% Fayetteville, AR: 8.7% |
| 3 bedrooms 55 listings | $22,415 Fayetteville, AR: $27,165 | 9.0% Fayetteville, AR: 9.7% |
| 4+ bedrooms 22 listings | $30,210 Fayetteville, AR: $43,955 | 6.1% Fayetteville, AR: 9.2% |
How does Rogers Area compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Rogers Area This area 141 listings | $21,572 | 47% | $214 | 8.5% |
| Fayetteville, AR market 2,304 listings | $28,053 | 47% | $276 | 9.3% |
| Bentonville 554 listings | $28,687 | 48% | $274 | 7.5% |
| Beaver Lake & East Benton County 165 listings | $35,177 | 45% | $365 | 11.3% |
| Springdale Area 150 listings | $30,334 | 49% | $285 | 11.3% |
| East Bella Vista 190 listings | $23,790 | 46% | $230 | 8.5% |
Where is Rogers Area?
The Fayetteville, AR market includes 21 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (141 in Rogers Area). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Fayetteville, AR market page?
The market page summarizes all of Fayetteville, AR from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Rogers Area
With BNBCalc Markets, compare Rogers Area by bedroom count and performance level, see home prices, and browse its listings on the map.