Julian, Fallbrook Airbnb revenue and occupancy data
What Airbnb listings in Julian earn, how often they're booked, and how that compares with the rest of Fallbrook, CA.
Over the past 12 months, regularly available listings in Julian earned $42,462 on average, were booked for 48% of the nights they were open, and averaged $388 a night. The median gross yield, before expenses, is 7.6%.
Yearly revenue
$42,462
Occupancy
48%
Nightly rate
$388
Gross yield
7.6%
before expenses
Median of 92 listings
Active listings
111
My take on Julian
Julian's one-bedroom rentals exceed their wider-market counterparts on both revenue and potential gross yield, even though the area's overall average revenue is lower. They average $26,650 in trailing-year booking revenue versus $23,767 in the wider Fallbrook, CA market. Median potential gross yield is 8.6%, compared with 6.1%.
The qualifying two- and three-bedroom groups also earn more than their market counterparts, but have lower potential gross yields. For a yield-focused search, separating bedroom sizes is more useful than stopping at the area average. Gross yield is before expenses, financing and taxes.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Julian?
Regularly available Airbnb listings in Julian earned an average of $42,462 over the past 12 months. That is 21% less than the Fallbrook, CA average of $54,063. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Julian?
Listings in Julian were booked for an average of 48% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Fallbrook, CA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Julian?
The average nightly rate in Julian was $388 over the past 12 months, including cleaning fees. That is 23% lower than the Fallbrook, CA average of $502.
Is an Airbnb in Julian profitable?
For homes with a matched home value, the median room-revenue potential in Julian is $39,744 a year and the median gross yield is 7.6%. Gross yield is about the same as the Fallbrook, CA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Julian by bedroom count?
One-bedroom homes have the highest gross yield in Julian, at 8.6%. The table shows average yearly revenue and median gross yield for each home size, with the Fallbrook, CA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 8 listings | $25,705 Fallbrook, CA: $25,492 | – |
| 1 bedroom 29 listings | $26,650 Fallbrook, CA: $23,767 | 8.6% Fallbrook, CA: 6.1% |
| 2 bedrooms 32 listings | $33,721 Fallbrook, CA: $31,436 | 6.6% Fallbrook, CA: 7.3% |
| 3 bedrooms 28 listings | $50,378 Fallbrook, CA: $47,945 | 7.7% Fallbrook, CA: 7.8% |
| 4+ bedrooms 14 listings | $88,941 Fallbrook, CA: $101,434 | 8.5% Fallbrook, CA: 9.0% |
How does Julian compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Julian This area 111 listings | $42,462 | 48% | $388 | 7.6% |
| Fallbrook, CA market 1,053 listings | $54,063 | 53% | $502 | 7.6% |
| Ramona 44 listings | $44,265 | 55% | $436 | 5.6% |
| Poway 39 listings | $72,231 | 57% | $611 | 6.7% |
| Valley Center 41 listings | $63,317 | 52% | $617 | 7.2% |
| Escondido & San Marcos 255 listings | $67,722 | 56% | $603 | 8.4% |
Where is Julian?
The Fallbrook, CA market includes 10 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (111 in Julian). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Fallbrook, CA market page?
The market page summarizes all of Fallbrook, CA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Julian
With BNBCalc Markets, compare Julian by bedroom count and performance level, see home prices, and browse its listings on the map.