Worcester and Central Towns, Central Massachusetts Airbnb revenue and occupancy data
What Airbnb listings in Worcester and Central Towns earn, how often they're booked, and how that compares with the rest of Central Massachusetts, MA.
Over the past 12 months, regularly available listings in Worcester and Central Towns earned $27,168 on average, were booked for 50% of the nights they were open, and averaged $282 a night. The median gross yield, before expenses, is 9.2%.
Yearly revenue
$27,168
Occupancy
50%
Nightly rate
$282
Gross yield
9.2%
before expenses
Median of 129 listings
Active listings
143
My take on Worcester and Central Towns
Worcester and Central Towns has a meaningful revenue gap in the qualifying group of homes with four or more bedrooms. They average $38,794 in trailing-year booking revenue, compared with $51,527 for the same bedroom group across Central Massachusetts, MA.
Their median potential gross yield is lower too, at 9.6% versus 11.5%, before expenses, financing and taxes. Using the wider market's larger-home revenue average would set a substantially higher target, so a property would need comparable listings that support that assumption.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Worcester and Central Towns?
Regularly available Airbnb listings in Worcester and Central Towns earned an average of $27,168 over the past 12 months. That is 10% less than the Central Massachusetts, MA average of $30,028. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Worcester and Central Towns?
Listings in Worcester and Central Towns were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 3 points lower than the Central Massachusetts, MA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Worcester and Central Towns?
The average nightly rate in Worcester and Central Towns was $282 over the past 12 months, including cleaning fees. That is 7% lower than the Central Massachusetts, MA average of $304.
Is an Airbnb in Worcester and Central Towns profitable?
For homes with a matched home value, the median room-revenue potential in Worcester and Central Towns is $36,429 a year and the median gross yield is 9.2%. Gross yield is 1.1 points lower than the Central Massachusetts, MA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Worcester and Central Towns by bedroom count?
One-bedroom homes have the highest gross yield in Worcester and Central Towns, at 10.5%. The table shows average yearly revenue and median gross yield for each home size, with the Central Massachusetts, MA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 30 listings | $18,338 Central Massachusetts, MA: $19,702 | 10.5% Central Massachusetts, MA: 10.2% |
| 2 bedrooms 46 listings | $22,045 Central Massachusetts, MA: $24,562 | 8.3% Central Massachusetts, MA: 10.1% |
| 3 bedrooms 39 listings | $31,657 Central Massachusetts, MA: $34,149 | 8.2% Central Massachusetts, MA: 10.1% |
| 4+ bedrooms 28 listings | $38,794 Central Massachusetts, MA: $51,527 | 9.6% Central Massachusetts, MA: 11.5% |
How does Worcester and Central Towns compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Worcester and Central Towns This area 143 listings | $27,168 | 50% | $282 | 9.2% |
| Central Massachusetts, MA market 715 listings | $30,028 | 53% | $304 | 10.3% |
| Webster and Southern Worcester 29 listings | $35,182 | 62% | $356 | 13.1% |
| Fitchburg and North Worcester 60 listings | $30,081 | 54% | $281 | 10.4% |
| Quabbin and Palmer Country 61 listings | $32,283 | 51% | $353 | 10.1% |
| Amherst and East Valley 73 listings | $30,727 | 49% | $342 | 9.9% |
Where is Worcester and Central Towns?
The Central Massachusetts, MA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (143 in Worcester and Central Towns). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Central Massachusetts, MA market page?
The market page summarizes all of Central Massachusetts, MA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Worcester and Central Towns
With BNBCalc Markets, compare Worcester and Central Towns by bedroom count and performance level, see home prices, and browse its listings on the map.