Central Massachusetts, MA
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Overview
Annual Rev
$39.4k
12 mo avg
↑10%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$242
12 mo avg
↑28%
from prior 12 mo
Lead time
33 days
12 mo avg
↓7 days
from prior 12 mo
Revpar
$72
12 mo avg
↓7%
from prior 12 mo
Methodology note: Figures reflect Central Massachusetts market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Heating | +16% $6,302/yr |
| Hot Tub | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.4 nights)
3 bedrooms (4.8 nights)
2 bedrooms (4.7 nights)
4+ bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($214)
3 bedrooms ($144)
2 bedrooms ($89)
1 bedroom ($72)
Professional host share
Professionally managed (55%)
Independent hosts (45%)
Housing market signals
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Over the 12 months ending August 2026, the Central Massachusetts market averaged 1,028 active Airbnb and VRBO listings, down 2% from a year earlier and up 37% over two years.
An average Central Massachusetts listing earns $37K/year. High-performing listings earn $71K, while low-performing listings earn $14K.
Median Central Massachusetts home prices by size are 1-bedroom $253K, 2-bedroom $363K, 3-bedroom $453K, and 4+ bedroom $540K.
Average gross yield is 8%, reaching 16% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Central Massachusetts is 37%, producing RevPAR of $69 per available night.
4+ bedroom listings have the highest average gross yield at 13%. They average $72K/year in revenue against a $540K median purchase price.
Rules vary across Central Massachusetts. Worcester: Moderate. Registration required, safety inspections, tax collection. Standard enforcement with complaint-based actions. Springfield: Lenient. Basic registration and tax compliance required. Light enforcement, many operate informally. Amherst: Strict. Owner-occupancy required, 30-day minimum stay rules, limited permits. Active enforcement in residential zones. Northampton: Moderate. Registration mandatory, zoning restrictions apply, tax collection enforced. Moderate compliance monitoring. Verify requirements for the property's jurisdiction.
The Central Massachusetts Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 2% year-over-year, while RevPAR has increased 8%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Kitchen (98%), Parking (97%), Internet (97%). The strongest positive revenue associations are Bbq (+40%), Washing Machine (+40%), Lake Access (+28%).
Average daily rate in Central Massachusetts is $251, up 32% year-over-year. Rates peak in July and are lowest in January.
Guests in Central Massachusetts book an average of 34 days in advance, down 6% from last year. Booking windows range from 32 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 49% higher than weekday occupancy.