Central Massachusetts, MA
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Annual revenue (actual)
$39.2k
12 mo avg
↑12%
from prior 12 mo
Occupancy rate
42%
12 mo avg
↓5%
from prior 12 mo
Avg daily rate
$247
12 mo avg
↑26%
from prior 12 mo
Gross yield
8.9%
Current potential
↓0.2 pts
vs prior-year prices
Lead time
35 days
12 mo avg
↓0 days
from prior 12 mo
Revpar
$78
12 mo avg
↑11%
from prior 12 mo
Methodology note: Figures reflect Central Massachusetts market data as of October 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Annual revenue per listing, broken down by bedroom count. Compare which property sizes perform best.
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Tracks how the number of active listings changes over time. Rising supply with flat revenue may indicate saturation.
Performance metrics by bedroom
Breakdown of revenue, property values, yields, supply, and cleaning fees for each bedroom type.
Bedrooms
Median revenue
Median home value
Gross yield
Supply
Amenity revenue impact
This estimate compares similar listings in this market. When local data is limited, we blend in state and U.S. results to prevent unusually high or low estimates.
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +22% $8,624/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Average nightly rate for each day of the week. Most markets see higher rates on weekends.
Occupancy rate by day of week
Shows booking patterns throughout the week. Helps understand demand cycles.
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (5.3 nights)
3 bedrooms (4.9 nights)
2 bedrooms (4.8 nights)
Studio (4.0 nights)
4+ bedrooms (3.9 nights)
Cleaning fee by bedroom
4+ bedrooms ($220)
3 bedrooms ($142)
2 bedrooms ($87)
1 bedroom ($70)
Studio ($53)
Professional host share
Independent hosts (68%)
Professionally managed (32%)
Housing market signals
See how home prices, supply, and buyer competition are changing before you invest.
Are home values in Central Massachusetts going up or down?
Unlock five years of home value changes and Zillow's next-year forecast.
Which home type gives you the most space for the price?
Over the 12 months ending September 2026, the Central Massachusetts market averaged 1,042 active Airbnb and VRBO listings, up 1% from a year earlier and up 39% over two years.
An average Central Massachusetts listing earns $36K/year. High-performing listings earn $71K, while low-performing listings earn $13K.
Median Central Massachusetts home prices by size are 1-bedroom $252K, 2-bedroom $359K, 3-bedroom $446K, and 4+ bedroom $533K.
Average occupancy in Central Massachusetts is 38%, producing RevPAR of $72 per available night.
Rules vary across Central Massachusetts. Worcester: Moderate. Registration required, safety inspections, local tax collection. Standard enforcement with complaint-driven inspections. Springfield: Lenient. No specific STR regulations beyond general lodging rules. Minimal enforcement, hosts operate freely. Amherst: Strict. Owner-occupancy required, registration mandatory, 120-day cap for non-owner-occupied. Active enforcement with violations tracked. Northampton: Moderate. Registration required, safety standards, owner-occupancy preferred but not mandated. Moderate enforcement through complaints. Verify requirements for the property's jurisdiction.
The Central Massachusetts Airbnb and VRBO market does not show clear signs of oversaturation. Supply has grown 1% year-over-year, while RevPAR has increased 19%, suggesting demand is outpacing available supply.
RevPAR is highest in July and August; it is lowest in January and February.
The most common amenities are Parking (99%), Internet (98%), Kitchen (98%). The strongest positive revenue associations are Internet (+54%), Bbq (+42%), Washing Machine (+36%).
Average daily rate in Central Massachusetts is $255, up 30% year-over-year. Rates peak in July and are lowest in January.
Guests in Central Massachusetts book an average of 35 days in advance. Booking windows range from 32 days for 1-bedroom listings to 40 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 51% higher than weekday occupancy.
For each eligible home, annual room-revenue potential is divided by a ZIP- and bedroom-matched home-value estimate. Groups show the median of those yields. Cleaning income is excluded. Gross yield is before expenses and financing.
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