Webster and Southern Worcester, Central Massachusetts Airbnb revenue and occupancy data
What Airbnb listings in Webster and Southern Worcester earn, how often they're booked, and how that compares with the rest of Central Massachusetts, MA.
Over the past 12 months, regularly available listings in Webster and Southern Worcester earned $35,182 on average, were booked for 62% of the nights they were open, and averaged $356 a night. The median gross yield, before expenses, is 13.1%.
Yearly revenue
$35,182
Occupancy
62%
Nightly rate
$356
Gross yield
13.1%
before expenses
Median of 22 listings
Active listings
29
My take on Webster and Southern Worcester
Webster and Southern Worcester pairs higher booking revenue with a larger booked share of available nights than Central Massachusetts, MA. Average trailing-year revenue is $35,182 versus $30,028, while occupancy is 62% versus 53%.
The occupancy gap is worth checking in comparable listings before carrying it into a property budget. A higher booked share does not tell you how many nights a property offered, so calendar availability matters when judging whether that revenue benchmark fits a prospective rental.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Webster and Southern Worcester?
Regularly available Airbnb listings in Webster and Southern Worcester earned an average of $35,182 over the past 12 months. That is 17% more than the Central Massachusetts, MA average of $30,028. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Webster and Southern Worcester?
Listings in Webster and Southern Worcester were booked for an average of 62% of the nights they were open for booking over the past 12 months. That is 9 points higher than the Central Massachusetts, MA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Webster and Southern Worcester?
The average nightly rate in Webster and Southern Worcester was $356 over the past 12 months, including cleaning fees. That is 17% higher than the Central Massachusetts, MA average of $304.
Is an Airbnb in Webster and Southern Worcester profitable?
For homes with a matched home value, the median room-revenue potential in Webster and Southern Worcester is $61,512 a year and the median gross yield is 13.1%. Gross yield is 2.8 points higher than the Central Massachusetts, MA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Webster and Southern Worcester by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Central Massachusetts, MA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 6 listings | $19,044 Central Massachusetts, MA: $19,702 | Not enough data Central Massachusetts, MA: 10.2% |
| 2 bedrooms 9 listings | $28,961 Central Massachusetts, MA: $24,562 | 8.5% Central Massachusetts, MA: 10.1% |
| 3 bedrooms 9 listings | $36,022 Central Massachusetts, MA: $34,149 | 13.5% Central Massachusetts, MA: 10.1% |
How does Webster and Southern Worcester compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Webster and Southern Worcester This area 29 listings | $35,182 | 62% | $356 | 13.1% |
| Central Massachusetts, MA market 715 listings | $30,028 | 53% | $304 | 10.3% |
| Worcester and Central Towns 143 listings | $27,168 | 50% | $282 | 9.2% |
| Quabbin and Palmer Country 61 listings | $32,283 | 51% | $353 | 10.1% |
| Fitchburg and North Worcester 60 listings | $30,081 | 54% | $281 | 10.4% |
| Springfield and Lower Valley 101 listings | $29,701 | 51% | $287 | 11.2% |
Where is Webster and Southern Worcester?
The Central Massachusetts, MA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (29 in Webster and Southern Worcester). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Central Massachusetts, MA market page?
The market page summarizes all of Central Massachusetts, MA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Webster and Southern Worcester
With BNBCalc Markets, compare Webster and Southern Worcester by bedroom count and performance level, see home prices, and browse its listings on the map.