Northampton and West Valley, Central Massachusetts Airbnb revenue and occupancy data
What Airbnb listings in Northampton and West Valley earn, how often they're booked, and how that compares with the rest of Central Massachusetts, MA.
Over the past 12 months, regularly available listings in Northampton and West Valley earned $28,073 on average, were booked for 57% of the nights they were open, and averaged $267 a night. The median gross yield, before expenses, is 9.7%.
Yearly revenue
$28,073
Occupancy
57%
Nightly rate
$267
Gross yield
9.7%
before expenses
Median of 94 listings
Active listings
122
My take on Northampton and West Valley
Northampton and West Valley's two-bedroom rentals compare more favorably with the wider market on booking revenue than its three-bedroom rentals do. Among the qualifying groups, two-bedroom listings average $29,671 in trailing-year booking revenue, above $24,562 across Central Massachusetts, MA. Three-bedroom listings average $29,690, below the market's three-bedroom average of $34,149.
The local revenue averages are nearly identical despite the extra bedroom. A three-bedroom purchase therefore needs property-specific support for any price premium; bedroom count alone does not establish higher earning power in these figures.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Northampton and West Valley?
Regularly available Airbnb listings in Northampton and West Valley earned an average of $28,073 over the past 12 months. That is 7% less than the Central Massachusetts, MA average of $30,028. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Northampton and West Valley?
Listings in Northampton and West Valley were booked for an average of 57% of the nights they were open for booking over the past 12 months. That is 4 points higher than the Central Massachusetts, MA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Northampton and West Valley?
The average nightly rate in Northampton and West Valley was $267 over the past 12 months, including cleaning fees. That is 12% lower than the Central Massachusetts, MA average of $304.
Is an Airbnb in Northampton and West Valley profitable?
For homes with a matched home value, the median room-revenue potential in Northampton and West Valley is $31,618 a year and the median gross yield is 9.7%. Gross yield is 0.6 points lower than the Central Massachusetts, MA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Northampton and West Valley by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Central Massachusetts, MA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 14 listings | $23,117 Central Massachusetts, MA: $21,989 | – |
| 1 bedroom 40 listings | $20,713 Central Massachusetts, MA: $19,702 | 10.0% Central Massachusetts, MA: 10.2% |
| 2 bedrooms 41 listings | $29,671 Central Massachusetts, MA: $24,562 | 9.7% Central Massachusetts, MA: 10.1% |
| 3 bedrooms 21 listings | $29,690 Central Massachusetts, MA: $34,149 | 8.1% Central Massachusetts, MA: 10.1% |
| 4+ bedrooms 6 listings | $72,132 Central Massachusetts, MA: $51,527 | Not enough data Central Massachusetts, MA: 11.5% |
How does Northampton and West Valley compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Northampton and West Valley This area 122 listings | $28,073 | 57% | $267 | 9.7% |
| Central Massachusetts, MA market 715 listings | $30,028 | 53% | $304 | 10.3% |
| Amherst and East Valley 73 listings | $30,727 | 49% | $342 | 9.9% |
| Springfield and Lower Valley 101 listings | $29,701 | 51% | $287 | 11.2% |
| Greenfield and Franklin Country 57 listings | $32,793 | 52% | $343 | 10.1% |
| Quabbin and Palmer Country 61 listings | $32,283 | 51% | $353 | 10.1% |
Where is Northampton and West Valley?
The Central Massachusetts, MA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (122 in Northampton and West Valley). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Central Massachusetts, MA market page?
The market page summarizes all of Central Massachusetts, MA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Northampton and West Valley
With BNBCalc Markets, compare Northampton and West Valley by bedroom count and performance level, see home prices, and browse its listings on the map.