Greenfield and Franklin Country, Central Massachusetts Airbnb revenue and occupancy data
What Airbnb listings in Greenfield and Franklin Country earn, how often they're booked, and how that compares with the rest of Central Massachusetts, MA.
Over the past 12 months, regularly available listings in Greenfield and Franklin Country earned $32,793 on average, were booked for 52% of the nights they were open, and averaged $343 a night. The median gross yield, before expenses, is 10.1%.
Yearly revenue
$32,793
Occupancy
52%
Nightly rate
$343
Gross yield
10.1%
before expenses
Median of 30 listings
Active listings
57
My take on Greenfield and Franklin Country
Greenfield and Franklin Country averages $32,793 in trailing-year booking revenue, above Central Massachusetts, MA's $30,028, with occupancy close to the market level. The more noticeable difference is the average nightly rate: $343, compared with $304.
Those figures make the nightly-rate assumption worth scrutinizing in a property forecast. Comparable rentals should support the proposed price; the area's higher average rate is not evidence that any listing can charge it, or that rate alone explains the revenue edge.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Greenfield and Franklin Country?
Regularly available Airbnb listings in Greenfield and Franklin Country earned an average of $32,793 over the past 12 months. That is 9% more than the Central Massachusetts, MA average of $30,028. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Greenfield and Franklin Country?
Listings in Greenfield and Franklin Country were booked for an average of 52% of the nights they were open for booking over the past 12 months. That is 1 points lower than the Central Massachusetts, MA average of 53%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Greenfield and Franklin Country?
The average nightly rate in Greenfield and Franklin Country was $343 over the past 12 months, including cleaning fees. That is 13% higher than the Central Massachusetts, MA average of $304.
Is an Airbnb in Greenfield and Franklin Country profitable?
For homes with a matched home value, the median room-revenue potential in Greenfield and Franklin Country is $36,511 a year and the median gross yield is 10.1%. Gross yield is 0.2 points lower than the Central Massachusetts, MA median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Greenfield and Franklin Country by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Central Massachusetts, MA figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 12 listings | $18,773 Central Massachusetts, MA: $19,702 | Not enough data Central Massachusetts, MA: 10.2% |
| 2 bedrooms 15 listings | $20,340 Central Massachusetts, MA: $24,562 | 9.5% Central Massachusetts, MA: 10.1% |
| 3 bedrooms 17 listings | $27,727 Central Massachusetts, MA: $34,149 | 8.9% Central Massachusetts, MA: 10.1% |
| 4+ bedrooms 12 listings | $70,891 Central Massachusetts, MA: $51,527 | Not enough data Central Massachusetts, MA: 11.5% |
How does Greenfield and Franklin Country compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Greenfield and Franklin Country This area 57 listings | $32,793 | 52% | $343 | 10.1% |
| Central Massachusetts, MA market 715 listings | $30,028 | 53% | $304 | 10.3% |
| Amherst and East Valley 73 listings | $30,727 | 49% | $342 | 9.9% |
| Northampton and West Valley 122 listings | $28,073 | 57% | $267 | 9.7% |
| Fitchburg and North Worcester 60 listings | $30,081 | 54% | $281 | 10.4% |
| Springfield and Lower Valley 101 listings | $29,701 | 51% | $287 | 11.2% |
Where is Greenfield and Franklin Country?
The Central Massachusetts, MA market includes 11 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (57 in Greenfield and Franklin Country). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Central Massachusetts, MA market page?
The market page summarizes all of Central Massachusetts, MA from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Greenfield and Franklin Country
With BNBCalc Markets, compare Greenfield and Franklin Country by bedroom count and performance level, see home prices, and browse its listings on the map.