Tawas Bay, Alpena Airbnb revenue and occupancy data
What Airbnb listings in Tawas Bay earn, how often they're booked, and how that compares with the rest of Alpena, MI.
Over the past 12 months, regularly available listings in Tawas Bay earned $20,417 on average, were booked for 50% of the nights they were open, and averaged $240 a night. The median gross yield, before expenses, is 16.5%.
Yearly revenue
$20,417
Occupancy
50%
Nightly rate
$240
Gross yield
16.5%
before expenses
Median of 60 listings
Active listings
70
My take on Tawas Bay
Tawas Bay listings book roughly the same share of available nights as Alpena, MI, but average trailing-year booking revenue is lower: $20,417 versus $23,829. Average nightly rates are also lower, at $240 versus $279. Occupancy alone would make these areas look more alike than their revenue figures do. A local purchase budget built around the wider market's revenue average needs support from comparable listings in the area.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Tawas Bay?
Regularly available Airbnb listings in Tawas Bay earned an average of $20,417 over the past 12 months. That is 14% less than the Alpena, MI average of $23,829. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Tawas Bay?
Listings in Tawas Bay were booked for an average of 50% of the nights they were open for booking over the past 12 months. That is 1 points higher than the Alpena, MI average of 49%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Tawas Bay?
The average nightly rate in Tawas Bay was $240 over the past 12 months, including cleaning fees. That is 14% lower than the Alpena, MI average of $279.
Is an Airbnb in Tawas Bay profitable?
For homes with a matched home value, the median room-revenue potential in Tawas Bay is $34,200 a year and the median gross yield is 16.5%. Gross yield is 0.2 points higher than the Alpena, MI median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Tawas Bay by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Alpena, MI figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 7 listings | $20,429 Alpena, MI: $14,984 | Not enough data Alpena, MI: 19.2% |
| 2 bedrooms 30 listings | $16,216 Alpena, MI: $19,383 | 14.7% Alpena, MI: 15.2% |
| 3 bedrooms 28 listings | $24,493 Alpena, MI: $27,278 | 18.1% Alpena, MI: 17.3% |
How does Tawas Bay compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Tawas Bay This area 70 listings | $20,417 | 50% | $240 | 16.5% |
| Alpena, MI market 599 listings | $23,829 | 49% | $279 | 16.3% |
| Au Gres and Arenac Coast 21 listings | $26,546 | 52% | $271 | 16.3% |
| Oscoda and Au Sable 100 listings | $22,834 | 50% | $269 | 16.9% |
| Harrisville and Alcona Coast 59 listings | $21,614 | 49% | $264 | 12.4% |
| Alpena and Long Lake Country 48 listings | $26,462 | 45% | $279 | 19.2% |
Where is Tawas Bay?
The Alpena, MI market includes 13 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (70 in Tawas Bay). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Alpena, MI market page?
The market page summarizes all of Alpena, MI from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
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Go deeper on Tawas Bay
With BNBCalc Markets, compare Tawas Bay by bedroom count and performance level, see home prices, and browse its listings on the map.