Alpena, MI
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Overview
Annual Rev
$30.3k
12 mo avg
↓1%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓7%
from prior 12 mo
Avg daily rate
$234
12 mo avg
↑21%
from prior 12 mo
Lead time
35 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$56
12 mo avg
↓18%
from prior 12 mo
Methodology note: Figures reflect Alpena market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +19% $5,766/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Pool | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
2 bedrooms (6.0 nights)
3 bedrooms (5.7 nights)
1 bedroom (5.1 nights)
4+ bedrooms (5.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($193)
3 bedrooms ($132)
2 bedrooms ($98)
1 bedroom ($70)
Professional host share
Professionally managed (62%)
Independent hosts (38%)
Housing market signals
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Over the 12 months ending August 2026, the Alpena market averaged 1,073 active Airbnb and VRBO listings, up 12% from a year earlier and up 127% over two years.
An average Alpena listing earns $26K/year. High-performing listings earn $60K, while low-performing listings earn $13K.
Median Alpena home prices by size are 1-bedroom $115K, 2-bedroom $173K, 3-bedroom $227K, and 4+ bedroom $302K.
Average gross yield is 13%, reaching 31% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Alpena is 26%, producing RevPAR of $51 per available night.
3-bedroom listings have the highest average gross yield at 13%. They average $31K/year in revenue against a $227K median purchase price.
Rules vary across Alpena. Alpena: Lenient. No specific STR regulations or permit requirements. Operates under general zoning and tax rules. Minimal enforcement. Mackinaw City: Lenient. No dedicated STR ordinance. Subject to standard business licensing and zoning. Tourist-focused area with light enforcement. Cheboygan: Lenient. No specific STR permits required. Must comply with general property codes and collect lodging tax. Limited active enforcement. Verify requirements for the property's jurisdiction.
The Alpena Airbnb and VRBO market is becoming more competitive. Supply has grown 12% year-over-year, while RevPAR has decreased 6%, suggesting supply is outpacing demand.
RevPAR is highest in July and August; it is lowest in January and March.
The most common amenities are Kitchen (97%), Parking (95%), TV (94%). The strongest positive revenue associations are TV (+40%), Hot Tub (+35%), Washing Machine (+31%).
Average daily rate in Alpena is $253, up 19% year-over-year. Rates peak in July and are lowest in March.
Guests in Alpena book an average of 37 days in advance. Booking windows range from 29 days for 1-bedroom listings to 46 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Tuesday. Weekend occupancy is 46% higher than weekday occupancy.