6 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
New London is the top Connecticut short-term rental market across Airbnb and Vrbo by gross yield, with 10.3% gross yield, $52,240 in average annual revenue, and 1,074 active listings.
Top gross yield
10.3%
New London
Median gross yield
8.8%
6 markets with yield data
Median annual revenue
$47.1K
Average listing revenue
Tracked markets
6
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
For short-term rental investors, New London delivers a compelling annual revenue of $43,228 and an 8.7% gross yield, driven by a strong $348 average daily rate. However, with 1,054 active listings and a 34% occupancy rate, operators must focus on standout property features to capture consistent bookings in this competitive landscape.
Yield
10.3%
Revenue
$52.2K
Listings
1,074
#2
Windham County offers short-term rental investors a stable 8.1% gross yield and a steady annual revenue of $31,196. With only 136 active listings, competition is low, though operators must optimize their pricing to improve upon the current 36% occupancy rate and $228 ADR.
Yield
10.1%
Revenue
$39.6K
Listings
143
#3
In Litchfield County, short-term rental properties achieve a strong average daily rate of $355, contributing to an annual revenue of $42,711. This performance yields an 8.2% gross return, though investors must optimize their strategies to overcome a 32% occupancy rate among the 417 active listings.
Yield
9.4%
Revenue
$50.3K
Listings
431
#4
In New Haven, short-term rental investors can expect a 6.6% gross yield and an average daily rate of $273. However, with 765 active listings in the area, the occupancy rate sits at a modest 36%, limiting average annual revenue to $35,351 and requiring strategic management to improve returns.
Yield
8.1%
Revenue
$43.9K
Listings
789
#5
Investors looking at Hartford will find an appealing market generating $30,596 in annual revenue with a healthy 7.6% gross yield. While the 405 active listings face a moderate 39% occupancy rate, the average daily rate of $212 provides a stable foundation for short-term rental operators.
Yield
7.8%
Revenue
$32.1K
Listings
431
#6
In Fairfield County (CT) and Westchester County (NY), short-term rental investors face a competitive market with 688 active listings and an average daily rate of $301. Although the annual revenue reaches $42,398, the low 38% occupancy rate and 4.0% gross yield suggest that buyers must carefully analyze their potential returns.
Yield
4.6%
Revenue
$50.4K
Listings
703
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | New London | 10.3% | $52,240 | $4,353 | $341 | 38% | 1,074 | $509,001 |
| #2 | Windham County | 10.1% | $39,573 | $3,298 | $226 | 43% | 143 | $390,656 |
| #3 | Litchfield County | 9.4% | $50,289 | $4,191 | $324 | 40% | 431 | $533,522 |
| #4 | New Haven | 8.1% | $43,921 | $3,660 | $265 | 42% | 789 | $542,680 |
| #5 | Hartford | 7.8% | $32,050 | $2,671 | $183 | 43% | 431 | $408,600 |
| #6 | Fairfield County (CT) and Westchester County (NY) | 4.6% | $50,358 | $4,197 | $269 | 47% | 703 | $1,092,081 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.