5 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Oxford is the top Mississippi short-term rental market across Airbnb and Vrbo by gross yield, with 20.3% gross yield, $39,526 in average annual revenue, and 563 active listings.
Top gross yield
20.3%
Oxford
Median gross yield
17.0%
5 markets with yield data
Median annual revenue
$27.9K
Average listing revenue
Tracked markets
5
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
The Oxford short-term rental market features a high average daily rate of $324 and a strong 15.4% gross yield. However, a very low occupancy rate of 23% across 536 active listings means that local investors must be highly strategic to capture the $29,345 in annual revenue.
Yield
20.3%
Revenue
$39.5K
Listings
563
#2
In Hattiesburg, short-term rental properties generate a healthy 15.3% gross yield and an average daily rate of $183. Savvy investors must optimize their listings to stand out among 306 active properties and overcome a 30% occupancy rate to secure the $23,570 in annual revenue.
Yield
17.9%
Revenue
$27.9K
Listings
319
#3
The Starkville short-term rental market offers a 16.2% gross yield, supported by an average daily rate of $206. However, with a low 27% occupancy rate and 247 active listings, investors must adopt smart pricing strategies to maximize their annual revenue potential of $22,902.
Yield
17.0%
Revenue
$24.5K
Listings
265
#4
In Jackson, short-term rental properties yield a solid 14.8% gross return alongside an average daily rate of $192. To secure the $24,258 in annual revenue, local investors must actively manage their listings to stand out from 568 active competitors and sustain a 33% occupancy rate.
Yield
15.7%
Revenue
$25.9K
Listings
599
#5
The Gulfport short-term rental market features a promising 13.7% gross yield and a total of 1,606 active listings. However, investors should prepare for a highly competitive environment where occupancy sits at just 30%, making it essential to optimize the $236 average daily rate to reach the average annual revenue of $30,298.
Yield
13.7%
Revenue
$30.8K
Listings
1,630
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Oxford | 20.3% | $39,526 | $3,294 | $299 | 31% | 563 | $194,414 |
| #2 | Hattiesburg | 17.9% | $27,920 | $2,327 | $186 | 34% | 319 | $156,320 |
| #3 | Starkville | 17.0% | $24,504 | $2,042 | $196 | 30% | 265 | $143,776 |
| #4 | Jackson | 15.7% | $25,912 | $2,159 | $183 | 35% | 599 | $165,559 |
| #5 | Gulfport | 13.7% | $30,785 | $2,565 | $214 | 32% | 1,630 | $223,965 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.