Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Best Airbnb Markets in Massachusetts by Gross Yield
Lanesboro is the top Massachusetts short-term rental market across Airbnb and Vrbo by gross yield, with 10.5% gross yield, $47,521 in average annual revenue, and 706 active listings.
Top gross yield
10.5%
Lanesboro
Median gross yield
8.2%
4 markets with yield data
Median annual revenue
$54.8K
Average listing revenue
Tracked markets
4
Statewide market coverage
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Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
Top 10 Massachusetts Airbnb and Vrbo Markets
#1
Lanesboro
In Lanesboro, short-term rental properties achieve a strong $365 ADR and a 9.2% gross yield, resulting in $40,670 in annual revenue. Investors should note that the 32% occupancy rate across 666 active listings requires a strategic approach to pricing and marketing.
Yield
10.5%
Revenue
$47.5K
Listings
706
#2
Central Massachusetts
The Central Massachusetts short-term rental market presents a viable option for buyers, boasting a 7.6% gross yield and $32,504 in annual revenue. With 694 active listings and a 38% occupancy rate, operators can leverage the steady $232 average daily rate to build a profitable portfolio.
Yield
8.7%
Revenue
$38.2K
Listings
723
#3
Boston
In Boston, short-term rental investors face a highly competitive landscape with 3,840 active listings, yet the market maintains a strong average daily rate of $302. While the annual revenue reaches $46,845, a relatively low 41% occupancy rate keeps the gross yield at a modest 5.4% for local operators.
Yield
7.6%
Revenue
$66.7K
Listings
3,936
#4
Cape Cod
Cape Cod offers short-term rental investors a high average daily rate of $478, generating an annual revenue of $41,083 across the region. However, with 3,396 active listings creating significant competition, a low occupancy rate of 27% limits the market's gross yield to 4.2%.
Yield
6.3%
Revenue
$62.1K
Listings
3,546
All Massachusetts Short-Term Rental Markets
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.
Compare Rental Demand in Massachusetts
For long-term rental context, compare statewide Section 8 Fair Market Rent data alongside short-term rental market performance.
Frequently Asked Questions About Massachusetts Airbnb and Vrbo Markets
The best short-term rental market in Massachusetts for Airbnb and Vrbo investors by gross yield is Lanesboro, with 10.5% gross yield, $47,521 in average annual revenue, and 706 active listings.
US markets are ranked by gross yield, which compares annual short-term rental revenue from demand sources like Airbnb and Vrbo with estimated property value. Gross yield is useful for comparing markets before expenses, financing, taxes, and local regulation are included.
Gross yield is usually better for market comparison because it accounts for both revenue potential and property value. Revenue alone can favor expensive markets where purchase prices may reduce investor returns.
Monthly revenue is calculated from the average yearly revenue per listing over the last twelve months (LTM), divided by 12. This figure represents gross booking revenue across short-term rental demand sources, including Airbnb and Vrbo, before expenses like cleaning fees, platform fees, and property management costs.
ADR is the average nightly price that guests pay to book a short-term rental in a given market. It's calculated by dividing the total revenue by the number of booked nights. Higher ADR markets typically have premium properties or are in high-demand tourist destinations.