6 tracked markets
Source: BNBCalc market metadata · Reviewed by Parker Place, CTO of BNBCalc.com · Data updated July 10, 2026
Pine Bluff is the top Arkansas short-term rental market across Airbnb and Vrbo by gross yield, with 21.2% gross yield, $26,266 in average annual revenue, and 161 active listings.
Top gross yield
21.2%
Pine Bluff
Median gross yield
15.1%
6 markets with yield data
Median annual revenue
$27.6K
Average listing revenue
Tracked markets
6
Statewide market coverage
Filter market rankings
Default rankings show all bedrooms at the average performance tier.
Bedroom count
Performance tier
#1
For short-term rental investors, Pine Bluff provides a solid 18.4% gross yield and a low-competition environment with just 154 active listings. However, buyers should note the modest performance metrics, including an annual revenue of $21,691, a 34% occupancy rate, and a $171 average daily rate.
Yield
21.2%
Revenue
$26.3K
Listings
161
#2
In Hot Springs, short-term rental investors can expect an 18.1% gross yield and an annual revenue of $39,132. However, with 1,664 active listings competing for guests, buyers must employ smart pricing strategies to overcome a lower 32% occupancy rate and capture the $268 average daily rate.
Yield
20.1%
Revenue
$44.0K
Listings
1,726
#3
Polk County offers short-term rental investors a 14.1% gross yield and a solid average daily rate of $224. However, a very low occupancy rate of 24% across 348 active listings indicates a highly seasonal demand pattern, making it crucial for hosts to optimize pricing to reach the $24,909 annual revenue.
Yield
15.7%
Revenue
$28.4K
Listings
365
#4
Jonesboro offers short-term rental buyers a 13.2% gross yield, but the annual revenue is modest at $21,317. The market's low 24% occupancy rate across 416 active listings presents a significant challenge, meaning investors must rely heavily on the $207 average daily rate and strict cost controls to achieve profitability.
Yield
14.6%
Revenue
$24.3K
Listings
446
#5
Fayetteville provides short-term rental investors with an 11.3% gross yield and an average daily rate of $228. However, with 2,335 active listings competing in the area, a low 34% occupancy rate means investors must market aggressively to secure the average annual revenue of $33,625.
Yield
11.6%
Revenue
$34.9K
Listings
2,372
#6
In Little Rock, short-term rental investors can expect a 10.2% gross yield and an average daily rate of $164. While the market features 690 active listings, a moderate 37% occupancy rate means that strategic pricing is necessary to optimize the $23,647 in potential annual revenue.
Yield
11.4%
Revenue
$26.8K
Listings
714
Every market below links to its full BNBCalc market page. Rankings use gross yield first, then annual revenue when yield is missing.
Active listings are Airbnb and Vrbo listings observed as active in the selected market metadata segment. The all-bedrooms view uses all active listings in that market; bedroom filters use the active listing count for the selected bedroom group.
| Rank | Market | Gross yield | Annual revenue | Monthly revenue | ADR | Occupancy | Listings | Purchase price |
|---|---|---|---|---|---|---|---|---|
| #1 | Pine Bluff | 21.2% | $26,266 | $2,189 | $175 | 38% | 161 | $123,738 |
| #2 | Hot Springs | 20.1% | $43,989 | $3,666 | $245 | 36% | 1,726 | $219,243 |
| #3 | Polk County | 15.7% | $28,364 | $2,364 | $211 | 27% | 365 | $180,934 |
| #4 | Jonesboro | 14.6% | $24,297 | $2,025 | $191 | 28% | 446 | $166,905 |
| #5 | Fayetteville | 11.6% | $34,867 | $2,906 | $206 | 38% | 2,372 | $300,643 |
| #6 | Little Rock | 11.4% | $26,772 | $2,231 | $153 | 42% | 714 | $235,458 |
For US markets, BNBCalc ranks state market pages by gross yield: annual Airbnb and Vrbo short-term rental revenue divided by estimated property value. Gross yield is a fast way to compare market-level opportunity before operating expenses, financing, taxes, insurance, seasonality, and local rules.
Annual revenue uses ADR, adjusted occupancy, and estimated cleaning revenue when cleaning and stay data exists.
ADR is nightly-only and excludes cleaning fees and other guest fees.
Occupancy is adjusted occupancy of bookable nights, excluding host-blocked nights.
Gross yield uses annual revenue divided by estimated property value; it does not include operating expenses, financing, taxes, or local regulation risk.