Little Rock, AR
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Overview
Annual Rev
$26.9k
12 mo avg
↑8%
from prior 12 mo
Occupancy rate
40%
12 mo avg
↓6%
from prior 12 mo
Avg daily rate
$154
12 mo avg
↑22%
from prior 12 mo
Lead time
27 days
12 mo avg
↑1 days
from prior 12 mo
Revpar
$51
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Little Rock market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +29% $7,803/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +8% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| TV | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
4+ bedrooms (8.4 nights)
2 bedrooms (7.0 nights)
3 bedrooms (5.5 nights)
1 bedroom (5.5 nights)
Cleaning fee by bedroom
4+ bedrooms ($152)
3 bedrooms ($114)
2 bedrooms ($88)
1 bedroom ($57)
Professional host share
Professionally managed (65%)
Independent hosts (35%)
Housing market signals
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Over the 12 months ending August 2026, the Little Rock market averaged 1,009 active Airbnb and VRBO listings, down 5% from a year earlier and up 33% over two years.
An average Little Rock listing earns $25K/year. High-performing listings earn $45K, while low-performing listings earn $8K.
Median Little Rock home prices by size are 2-bedroom $149K, 3-bedroom $227K, and 4+ bedroom $312K.
Average gross yield is 11%, reaching 19% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Little Rock is 37%, producing RevPAR of $48 per available night.
2-bedroom listings have the highest average gross yield at 14%. They average $22K/year in revenue against a $149K median purchase price.
Rules vary across Little Rock. Little Rock: Lenient. Business license required, zoning compliance needed. Light enforcement, many operate without permits. Hot Springs: Lenient. Business license and sales tax permit required. Minimal enforcement, hosts commonly operate informally. Conway: Moderate. Business license and zoning approval required, residential restrictions in some areas. Moderate enforcement through complaints. Verify requirements for the property's jurisdiction.
The Little Rock Airbnb and VRBO market does not show clear signs of oversaturation. Supply has declined 5% year-over-year, while RevPAR has increased 7%, suggesting demand is outpacing available supply.
RevPAR is highest in June and July; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), TV (97%), Internet (97%). The strongest positive revenue associations are Washing Machine (+35%), Air Conditioning (+33%), Bbq (+20%).
Average daily rate in Little Rock is $169, up 18% year-over-year. Rates peak in July and are lowest in January.
Guests in Little Rock book an average of 28 days in advance, up 5% from last year. Booking windows range from 23 days for 1-bedroom listings to 32 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Monday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 43% higher than weekday occupancy.