Little Rock

As of May 2026, Little Rock, Hot Springs, Conway have 984 active Airbnb and VRBO listings. This represents a 12% decrease from the previous year.

The average Airbnb or VRBO in Little Rock generates $24K per year. High-performing properties earn $44K/year, while low-performing properties earn $8K/year. The substantial spread between top and bottom performers suggests that revenue outcomes are heavily bifurcated, likely driven by specific property appeal rather than overall market-wide demand.

Average home prices in Little Rock vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $148K, 3-bedroom properties are around $225K, and 4+ bedroom homes average $305K. These prices reflect median home values across the Little Rock, Hot Springs, Conway area.

Airbnb and VRBO can be profitable in Little Rock, with an average gross yield of 10% across all properties. High-performing properties achieve yields up to 19%, which is considered top for short-term rental investment. This yield variance highlights that even with a shrinking revenue environment, top-tier assets maintain significantly stronger margins than the market average.

The average occupancy rate for Airbnbs and VRBOs in Little Rock is 37%. This occupancy level, combined with an average nightly rate of $164, results in a RevPAR (revenue per available room) of $43 per day.

2-bedroom properties demonstrate the strongest performance in Little Rock, with an average gross yield of 14% and annual revenue of $21K. These properties balance purchase price ($148K), operating costs, and rental demand most effectively in the Little Rock market.

Short-term rental regulations vary by jurisdiction in the Little Rock area. Little Rock: Lenient. Business license required, basic zoning compliance. Light enforcement, many operate without permits. Hot Springs: Lenient. Business license and sales tax permit needed. Minimal enforcement, hosts commonly operate informally. Conway: Moderate. Business license required, residential zoning restrictions apply. Moderate enforcement through complaint-based system. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Little Rock Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 12% year-over-year, while RevPAR has decreased 13%. This indicates balanced supply-demand dynamics, suggesting that the contraction in revenue is being met with a proportional exit of inventory, stabilizing the competitive landscape.

Launch around December, 2-3 months before peak fall season (March peaks). This pre-peak timing lets you build reviews when competition is 17% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Little Rock listings include: Air Conditioning (99%), Kitchen (96%), Tv (90%), Washing Machine (88%), Heating (74%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Bbq, with Hot Tub properties earning approximately 82% more ($58K/year vs $32K/year).

Monthly estimated revenue per listing in Little Rock over the last 12 months: May: $1K, June: $1K, July: $1K, August: $1K, September: $1K, October: $1K, November: $1K, December: $1K, January: $1K, February: $1K, March: $2K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Little Rock is $164, up 23% year-over-year. By property size: 1-bedroom properties average $116/night, 2-bedroom properties average $143/night, 3-bedroom properties average $182/night, 4+ bedroom properties average $272/night. Rates peak in October and are lowest in May.

Guests in Little Rock book an average of 27 days in advance, down 8% from last year. By property size: 1-bedroom: 23 days, 2-bedroom: 28 days, 3-bedroom: 27 days, 4+ bedroom: 30 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Little Rock Airbnb and VRBO market has seen the following changes: supply declined 12%, revenue per listing decreased 13%, occupancy fell 6%, average nightly rates increased 23%, and lead time decreased 8%. The combination of rising rates and falling occupancy points to a market struggling with price sensitivity among guests.

In Little Rock, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Friday and are lowest on Tuesday. Weekends show 42% higher occupancy than weekdays.