Jonesboro

As of June 2026, Jonesboro, Memphis, Little Rock have 1,035 active Airbnb and VRBO listings. This represents a 0% decrease from the previous year.

The average Airbnb or VRBO in Jonesboro generates $21K per year. High-performing properties earn $46K/year, while low-performing properties earn $8K/year. The massive earnings disparity suggests that revenue outcomes are highly polarized, likely driven by specific asset positioning rather than broad market demand.

Average home prices in Jonesboro vary by property size: 1-bedroom properties cost approximately $113K, 2-bedroom homes average $122K, 3-bedroom properties are around $190K, and 4+ bedroom homes average $280K. These prices reflect median home values across the Jonesboro, Memphis, Little Rock area.

Airbnb and VRBO can be profitable in Jonesboro, with an average gross yield of 13% across all properties. High-performing properties achieve yields up to 28%, which is considered top for short-term rental investment. This wide spread in yields highlights significant variance in operational efficiency and asset utilization.

The average occupancy rate for Airbnbs and VRBOs in Jonesboro is 24%. This occupancy level, combined with an average nightly rate of $207, results in a RevPAR (revenue per available room) of $42 per day.

3-bedroom properties demonstrate the strongest performance in Jonesboro, with an average gross yield of 14% and annual revenue of $25K. These properties balance purchase price ($190K), operating costs, and rental demand most effectively in the Jonesboro market.

Short-term rental regulations vary by jurisdiction in the Jonesboro area. Jonesboro: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning rules. Minimal enforcement. Memphis: Moderate. Business license and STR permit required, safety inspections, occupancy limits. Some enforcement but many unlicensed operators exist. Little Rock: Moderate. Business license and STR permit required, zoning restrictions apply, parking requirements. Enforcement exists but inconsistent across neighborhoods. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Jonesboro Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 0% year-over-year, while RevPAR has decreased 19%. This indicates balanced supply-demand dynamics. The drop in RevPAR despite stable supply suggests that external economic headwinds are currently suppressing overall guest spending power.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 9% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (December-February) when gaining traction is harder.

The most common amenities in Jonesboro listings include: Air Conditioning (98%), Kitchen (96%), Tv (87%), Washing Machine (87%), Heating (70%). Amenities that boost revenue the most include Hot Tub, Washing Machine, Air Conditioning, with Hot Tub properties earning approximately 53% more ($53K/year vs $35K/year).

Monthly estimated revenue per listing in Jonesboro over the last 12 months: May: $1K, June: $2K, July: $2K, August: $2K, September: $1K, October: $1K, November: $1K, December: $1K, January: $656, February: $587, March: $1K, April: $1K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Jonesboro is $207, up 21% year-over-year. By property size: 1-bedroom properties average $133/night, 2-bedroom properties average $172/night, 3-bedroom properties average $212/night, 4+ bedroom properties average $345/night. Rates peak in July and are lowest in May.

Guests in Jonesboro book an average of 27 days in advance, down 15% from last year. By property size: 1-bedroom: 22 days, 2-bedroom: 25 days, 3-bedroom: 27 days, 4+ bedroom: 34 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Jonesboro Airbnb and VRBO market has seen the following changes: supply declined 0%, revenue per listing decreased 19%, occupancy fell 19%, average nightly rates increased 21%, and lead time decreased 15%. This shift toward higher rates and lower occupancy reflects a more cautious consumer environment.

In Jonesboro, Saturday sees the highest booking demand while Monday has the lowest. Nightly rates peak on Saturday and are lowest on Tuesday. Weekends show 55% higher occupancy than weekdays.