Polk County, AR
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Overview
Annual Rev
$29.2k
12 mo avg
↑4%
from prior 12 mo
Occupancy rate
20%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$213
12 mo avg
↑15%
from prior 12 mo
Lead time
29 days
12 mo avg
↓4 days
from prior 12 mo
Revpar
$63
12 mo avg
↑7%
from prior 12 mo
Methodology note: Figures reflect Polk County market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +32% $9,344/yr |
| Lake Access | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +9% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +7% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +5% · $••••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +3% · $•••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Pets Allowed | 🔒 +1% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
1 bedroom (6.0 nights)
3 bedrooms (4.1 nights)
4+ bedrooms (4.0 nights)
2 bedrooms (4.0 nights)
Cleaning fee by bedroom
4+ bedrooms ($152)
3 bedrooms ($106)
2 bedrooms ($68)
1 bedroom ($48)
Professional host share
Professionally managed (57%)
Independent hosts (43%)
Housing market signals
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Over the 12 months ending August 2026, the Polk County market averaged 1,057 active Airbnb and VRBO listings, up 7% from a year earlier and up 64% over two years.
An average Polk County listing earns $26K/year. High-performing listings earn $54K, while low-performing listings earn $11K.
Median Polk County home prices by size are 2-bedroom $144K, 3-bedroom $219K, and 4+ bedroom $292K.
Average gross yield is 14%, reaching 30% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Polk County is 23%, producing RevPAR of $57 per available night.
2-bedroom listings have the highest average gross yield at 17%. They average $25K/year in revenue against a $144K median purchase price.
Rules vary across Polk County. Hot Springs: Lenient. No specific STR regulations or permit requirements. Operates under general business licensing and zoning. Minimal enforcement. Mena: Lenient. No dedicated STR ordinance. Standard business license may apply. Very light enforcement, hosts operate freely. Mount Ida: Lenient. No STR-specific rules or registration. General zoning and tax compliance expected. Minimal to no active enforcement. Verify requirements for the property's jurisdiction.
The Polk County Airbnb and VRBO market appears broadly balanced. Supply has grown 7% year-over-year, while RevPAR has increased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (100%), Kitchen (96%), Heating (95%). The strongest positive revenue associations are Lake Access (+59%), Hot Tub (+51%), Bbq (+39%).
Average daily rate in Polk County is $232, up 14% year-over-year. Rates peak in July and are lowest in January.
Guests in Polk County book an average of 31 days in advance, down 6% from last year. Booking windows range from 25 days for 1-bedroom listings to 41 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Friday and are lowest on Monday. Weekend occupancy is 91% higher than weekday occupancy.