San Marcos, Wimberley Airbnb revenue and occupancy data
What Airbnb listings in San Marcos earn, how often they're booked, and how that compares with the rest of Wimberley, TX.
Over the past 12 months, regularly available listings in San Marcos earned $31,380 on average, were booked for 43% of the nights they were open, and averaged $336 a night. The median gross yield, before expenses, is 11.0%.
Yearly revenue
$31,380
Occupancy
43%
Nightly rate
$336
Gross yield
11.0%
before expenses
Median of 72 listings
Active listings
100
My take on San Marcos
San Marcos has lower average trailing-year booking revenue than the wider market: $31,380 versus $42,795. Yet its median potential gross yield is higher, at 11.0% versus 10.2%. That yield uses annual revenue potential rather than past booking revenue and is before expenses, financing and taxes. The comparison shows why revenue needs purchase-price context. For a specific property, compare the asking price and likely costs with revenue from relevant rentals.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in San Marcos?
Regularly available Airbnb listings in San Marcos earned an average of $31,380 over the past 12 months. That is 27% less than the Wimberley, TX average of $42,795. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in San Marcos?
Listings in San Marcos were booked for an average of 43% of the nights they were open for booking over the past 12 months. That is 2 points lower than the Wimberley, TX average of 45%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in San Marcos?
The average nightly rate in San Marcos was $336 over the past 12 months, including cleaning fees. That is 20% lower than the Wimberley, TX average of $418.
Is an Airbnb in San Marcos profitable?
For homes with a matched home value, the median room-revenue potential in San Marcos is $32,731 a year and the median gross yield is 11.0%. Gross yield is 0.8 points higher than the Wimberley, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in San Marcos by bedroom count?
The table shows average yearly revenue and median gross yield for each home size, with the Wimberley, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 1 bedroom 14 listings | $16,556 Wimberley, TX: $27,399 | Not enough data |
| 2 bedrooms 28 listings | $19,330 Wimberley, TX: $29,438 | 7.7% Wimberley, TX: 9.9% |
| 3 bedrooms 38 listings | $31,118 Wimberley, TX: $35,377 | 12.0% Wimberley, TX: 10.3% |
| 4+ bedrooms 18 listings | $64,205 Wimberley, TX: $80,135 | 15.0% Wimberley, TX: 10.3% |
How does San Marcos compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| San Marcos This area 100 listings | $31,380 | 43% | $336 | 11.0% |
| Wimberley, TX market 1,471 listings | $42,795 | 45% | $418 | 10.2% |
| Kyle 78 listings | $38,099 | 48% | $348 | 12.1% |
| Wimberley and Woodcreek 486 listings | $42,896 | 46% | $403 | 8.9% |
| Canyon Lake 470 listings | $39,671 | 45% | $393 | 10.9% |
| Dripping Springs 223 listings | $59,658 | 46% | $583 | 9.4% |
Where is San Marcos?
The Wimberley, TX market includes 6 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (100 in San Marcos). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Wimberley, TX market page?
The market page summarizes all of Wimberley, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on San Marcos
With BNBCalc Markets, compare San Marcos by bedroom count and performance level, see home prices, and browse its listings on the map.