Wimberley

As of May 2026, Wimberley, San Marcos, Dripping Springs, Austin have 3,641 active Airbnb and VRBO listings. This represents a 3% decrease from the previous year.

The average Airbnb or VRBO in Wimberley generates $41K per year. High-performing properties earn $111K/year, while low-performing properties earn $16K/year. This significant revenue variance suggests that market success is heavily bifurcated, with top earners capturing a disproportionate share of demand despite the overall 23% decline in market revenue.

Average home prices in Wimberley vary by property size: 1-bedroom properties cost approximately $0, 2-bedroom homes average $286K, 3-bedroom properties are around $461K, and 4+ bedroom homes average $621K. These prices reflect median home values across the Wimberley, San Marcos, Dripping Springs, Austin area.

Airbnb and VRBO can be profitable in Wimberley, with an average gross yield of 8% across all properties. High-performing properties achieve yields up to 21%, which is considered top for short-term rental investment. The gap between average and top yields highlights how effectively elite listings leverage current demand to outperform the broader market contraction.

The average occupancy rate for Airbnbs and VRBOs in Wimberley is 27%. This occupancy level, combined with an average nightly rate of $327, results in a RevPAR (revenue per available room) of $85 per day.

4+ bedroom properties demonstrate the strongest performance in Wimberley, with an average gross yield of 13% and annual revenue of $82K. These properties balance purchase price ($621K), operating costs, and rental demand most effectively in the Wimberley market.

Short-term rental regulations vary by jurisdiction in the Wimberley area. Wimberley: Lenient. No specific STR regulations or permits required. Minimal enforcement. San Marcos: Moderate. Registration required, $150 fee, safety inspections, 2-guest-per-bedroom limit. Moderate enforcement with complaint-driven inspections. Dripping Springs: Lenient. No STR-specific regulations. General business license may apply. Light enforcement. Austin: Strict. Type 2 (non-owner-occupied) licenses capped and unavailable since 2016. Only Type 1 (owner-occupied) available with 3% hotel tax. Active enforcement with significant fines for unpermitted operations. Always verify current regulations with local authorities and obtain necessary permits before operating a short-term rental.

The Wimberley Airbnb and VRBO market is currently showing balanced conditions. Supply has declined 3% year-over-year, while RevPAR has decreased 23%. This indicates balanced supply-demand dynamics. This equilibrium suggests that while the market is consolidating, pricing pressure remains a primary driver for the current revenue decline.

Launch around April, 2-3 months before peak summer season (July peaks). This pre-peak timing lets you build reviews when competition is 17% lower than peak months. Avoid launching during peak season when established listings dominate, or slow months (September-January) when gaining traction is harder.

The most common amenities in Wimberley listings include: Air Conditioning (99%), Kitchen (90%), Tv (84%), Washing Machine (73%), Heating (62%). Amenities that boost revenue the most include Pool, Hot Tub, Washing Machine, with Pool properties earning approximately 101% more ($100K/year vs $50K/year).

Monthly estimated revenue per listing in Wimberley over the last 12 months: May: $3K, June: $3K, July: $4K, August: $3K, September: $2K, October: $2K, November: $2K, December: $2K, January: $1K, February: $1K, March: $3K, April: $3K. These figures are based on RevPAR (revenue per available room) multiplied by the number of days in each month.

The overall average nightly rate in Wimberley is $327, up 3% year-over-year. By property size: 1-bedroom properties average $180/night, 2-bedroom properties average $223/night, 3-bedroom properties average $286/night, 4+ bedroom properties average $695/night. Rates peak in July and are lowest in January.

Guests in Wimberley book an average of 31 days in advance, down 14% from last year. By property size: 1-bedroom: 25 days, 2-bedroom: 28 days, 3-bedroom: 31 days, 4+ bedroom: 41 days. Larger properties tend to have longer booking windows as guests plan group trips further ahead.

Over the past year, the Wimberley Airbnb and VRBO market has seen the following changes: supply declined 3%, revenue per listing decreased 23%, occupancy fell 17%, average nightly rates increased 3%, and lead time decreased 14%. These indicators reflect a market where rising nightly rates may be hindering occupancy, forcing shorter booking windows as competition for guests intensifies.

In Wimberley, Saturday sees the highest booking demand while Tuesday has the lowest. Nightly rates peak on Saturday and are lowest on Wednesday. Weekends show 132% higher occupancy than weekdays.