Wimberley, TX
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Overview
Annual Rev
$45.6k
12 mo avg
↓0%
from prior 12 mo
Occupancy rate
30%
12 mo avg
↓3%
from prior 12 mo
Avg daily rate
$282
12 mo avg
↑9%
from prior 12 mo
Lead time
32 days
12 mo avg
↓3 days
from prior 12 mo
Revpar
$96
12 mo avg
↓2%
from prior 12 mo
Methodology note: Figures reflect Wimberley market data as of September 2026. Data covers Airbnb, VRBO, and Booking.com listings. Values are seasonally influenced; rounding applied for readability.
Revenue per listing by bedroom
Bedroom count:
0
1
2
3
4+
Short-term rental supply growth
Performance metrics by bedroom
Bedrooms
Annual Rev
Avg. Zestimate
Gross yield
Supply
Amenity revenue impact
| Amenity | Est. revenue impact |
|---|---|
| Hot Tub | +34% $15,521/yr |
| Pool | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Heating | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| EV Charger | 🔒 +1•% · $••••/yr Revenue lift and listing count available in Markets |
| Barbecue | 🔒 +6% · $••••/yr Revenue lift and listing count available in Markets |
| Sauna | 🔒 +4% · $••••/yr Revenue lift and listing count available in Markets |
| Bicycles | 🔒 +3% · $••••/yr Revenue lift and listing count available in Markets |
| Gym | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Internet | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
| Lake Access | 🔒 +2% · $•••/yr Revenue lift and listing count available in Markets |
Nightly rate by day of week
Occupancy rate by day of week
Listings by channel
Listings by rental type
Listings by amenities
Listings by size
4+ bedrooms (0%)
Listings by availability
Length of stay by bedroom
3 bedrooms (6.0 nights)
1 bedroom (5.3 nights)
4+ bedrooms (4.8 nights)
2 bedrooms (4.8 nights)
Cleaning fee by bedroom
4+ bedrooms ($303)
3 bedrooms ($155)
2 bedrooms ($102)
1 bedroom ($65)
Professional host share
Professionally managed (71%)
Independent hosts (29%)
Housing market signals
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Over the 12 months ending August 2026, the Wimberley market averaged 3,640 active Airbnb and VRBO listings, down 1% from a year earlier and up 39% over two years.
An average Wimberley listing earns $43K/year. High-performing listings earn $115K, while low-performing listings earn $16K.
Median Wimberley home prices by size are 2-bedroom $281K, 3-bedroom $460K, and 4+ bedroom $617K.
Average gross yield is 8%, reaching 22% for high-performing listings. Gross yield excludes financing and operating costs, so net profitability varies by property.
Average occupancy in Wimberley is 28%, producing RevPAR of $92 per available night.
4+ bedroom listings have the highest average gross yield at 14%. They average $85K/year in revenue against a $617K median purchase price.
Rules vary across Wimberley. Wimberley: Moderate. STR permit required, safety inspections, occupancy limits. Complaints-driven enforcement in residential areas. San Marcos: Strict. License required, owner-occupancy mandate, 400-foot spacing rule, density caps. Active enforcement with violations tracked. Dripping Springs: Lenient. Basic registration, minimal restrictions outside city core. Light enforcement, complaint-based. Austin: Strict. Type 1 (owner-occupied) or Type 2 license, caps on new Type 2, spacing rules. Active enforcement with significant fines. Verify requirements for the property's jurisdiction.
The Wimberley Airbnb and VRBO market appears broadly balanced. Supply has declined 1% year-over-year, while RevPAR has decreased 5%, showing no clear supply-demand imbalance.
RevPAR is highest in July and June; it is lowest in January and February.
The most common amenities are Air Conditioning (99%), Kitchen (96%), Internet (95%). The strongest positive revenue associations are Pool (+94%), Washing Machine (+55%), Hot Tub (+39%).
Average daily rate in Wimberley is $336, up 4% year-over-year. Rates peak in July and are lowest in January.
Guests in Wimberley book an average of 32 days in advance, down 4% from last year. Booking windows range from 27 days for 1-bedroom listings to 43 days for 4+ bedroom listings.
Booking demand is highest on Saturday and lowest on Tuesday. Nightly rates peak on Saturday and are lowest on Wednesday. Weekend occupancy is 137% higher than weekday occupancy.