Holden Beach, Wilmington (NC) Airbnb revenue and occupancy data
What Airbnb listings in Holden Beach earn, how often they're booked, and how that compares with the rest of Wilmington (NC), NC.
Over the past 12 months, regularly available listings in Holden Beach earned $39,249 on average, were booked for 45% of the nights they were open, and averaged $528 a night. The median gross yield, before expenses, is 9.0%.
Yearly revenue
$39,249
Occupancy
45%
Nightly rate
$528
Gross yield
9.0%
before expenses
Median of 180 listings
Active listings
216
My take on Holden Beach
In Holden Beach, two-bedroom listings averaged $27,819 in trailing-year booking revenue, while listings with four or more bedrooms averaged $44,675. Median potential gross yields were 15.6% for the two-bedroom group and 6.1% for the larger group, before expenses, financing and taxes.
For these qualifying bedroom groups, higher booking revenue did not mean a higher potential yield. A larger rental needs to justify its purchase price and operating costs; the revenue difference alone is not enough to choose between sizes.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Holden Beach?
Regularly available Airbnb listings in Holden Beach earned an average of $39,249 over the past 12 months. That is 1% less than the Wilmington (NC), NC average of $39,768. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Holden Beach?
Listings in Holden Beach were booked for an average of 45% of the nights they were open for booking over the past 12 months. That is 5 points lower than the Wilmington (NC), NC average of 50%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Holden Beach?
The average nightly rate in Holden Beach was $528 over the past 12 months, including cleaning fees. That is 19% higher than the Wilmington (NC), NC average of $442.
Is an Airbnb in Holden Beach profitable?
For homes with a matched home value, the median room-revenue potential in Holden Beach is $50,463 a year and the median gross yield is 9.0%. Gross yield is 0.4 points higher than the Wilmington (NC), NC median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Holden Beach by bedroom count?
Two-bedroom homes have the highest gross yield in Holden Beach, at 15.6%. The table shows average yearly revenue and median gross yield for each home size, with the Wilmington (NC), NC figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| 2 bedrooms 27 listings | $27,819 Wilmington (NC), NC: $32,395 | 15.6% Wilmington (NC), NC: 9.9% |
| 3 bedrooms 59 listings | $32,524 Wilmington (NC), NC: $36,773 | 11.6% Wilmington (NC), NC: 8.3% |
| 4+ bedrooms 130 listings | $44,675 Wilmington (NC), NC: $54,514 | 6.1% Wilmington (NC), NC: 6.6% |
How does Holden Beach compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Holden Beach This area 216 listings | $39,249 | 45% | $528 | 9.0% |
| Wilmington (NC), NC market 6,617 listings | $39,768 | 50% | $442 | 8.6% |
| Supply & Lockwood Folly 49 listings | $24,771 | 53% | $240 | 9.0% |
| Oak Island 1,459 listings | $41,083 | 48% | $499 | 7.1% |
| Southport & Lower Cape Fear 156 listings | $26,344 | 50% | $269 | 8.8% |
| Caswell Beach 115 listings | $34,409 | 50% | $397 | 7.8% |
Where is Holden Beach?
The Wilmington (NC), NC market includes 20 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (216 in Holden Beach). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Wilmington (NC), NC market page?
The market page summarizes all of Wilmington (NC), NC from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Holden Beach
With BNBCalc Markets, compare Holden Beach by bedroom count and performance level, see home prices, and browse its listings on the map.