Wichita Falls, TX Airbnb revenue and occupancy data
What Airbnb listings in Wichita Falls earn, how often they're booked, and how that compares with the rest of Wichita Falls, TX.
Over the past 12 months, regularly available listings in Wichita Falls earned $20,602 on average, were booked for 61% of the nights they were open, and averaged $170 a night. The median gross yield, before expenses, is 26.0%.
Yearly revenue
$20,602
Occupancy
61%
Nightly rate
$170
Gross yield
26.0%
before expenses
Median of 131 listings
Active listings
195
My take on Wichita Falls
Wichita Falls booked 61% of available nights on average, compared with 58% across the wider market. Even so, average trailing-year booking revenue was $20,602, below the market's $25,104.
The area's average nightly rate was also lower. For a specific listing, check what comparable properties support for both nightly rate and booked nights rather than relying on occupancy alone. More booked nights do not necessarily mean more booking revenue.
Commentary uses groups of at least 20 listings. Tables may include smaller groups.
How much do Airbnb hosts make in Wichita Falls?
Regularly available Airbnb listings in Wichita Falls earned an average of $20,602 over the past 12 months. That is 18% less than the Wichita Falls, TX average of $25,104. That is booking revenue including cleaning fees, before Airbnb fees, operating costs and taxes.
What is the Airbnb occupancy rate in Wichita Falls?
Listings in Wichita Falls were booked for an average of 61% of the nights they were open for booking over the past 12 months. That is 3 points higher than the Wichita Falls, TX average of 58%. Nights a host blocked off don't count.
How much does an Airbnb cost per night in Wichita Falls?
The average nightly rate in Wichita Falls was $170 over the past 12 months, including cleaning fees. That is 26% lower than the Wichita Falls, TX average of $230.
Is an Airbnb in Wichita Falls profitable?
For homes with a matched home value, the median room-revenue potential in Wichita Falls is $31,605 a year and the median gross yield is 26.0%. Gross yield is 5.2 points higher than the Wichita Falls, TX median. Gross yield is measured before expenses, financing and taxes, so profit depends on what you pay for a home and what it costs to run. Analyze the exact property before you buy.
Reveal any property's Airbnb profitabilityHow much do Airbnb hosts make in Wichita Falls by bedroom count?
Two-bedroom homes have the highest gross yield in Wichita Falls, at 34.7%. The table shows average yearly revenue and median gross yield for each home size, with the Wichita Falls, TX figure for the same size under each one.
| Bedrooms | Yearly revenue | Gross yield |
|---|---|---|
| Studio 13 listings | $12,698 Wichita Falls, TX: $12,513 | – |
| 1 bedroom 49 listings | $14,471 Wichita Falls, TX: $15,051 | 34.4% Wichita Falls, TX: 34.4% |
| 2 bedrooms 39 listings | $18,313 Wichita Falls, TX: $19,732 | 34.7% Wichita Falls, TX: 30.2% |
| 3 bedrooms 70 listings | $22,798 Wichita Falls, TX: $24,876 | 20.7% Wichita Falls, TX: 17.1% |
| 4+ bedrooms 24 listings | $34,711 Wichita Falls, TX: $49,678 | 14.4% Wichita Falls, TX: 14.4% |
How does Wichita Falls compare with nearby areas?
Every row uses the same method and data date. Nearby areas link to their own pages.
| Area | Yearly revenue | Occupancy | Nightly rate | Gross yield |
|---|---|---|---|---|
| Wichita Falls This area 195 listings | $20,602 | 61% | $170 | 26.0% |
| Wichita Falls, TX market 411 listings | $25,104 | 58% | $230 | 20.8% |
| Decatur & Springtown 36 listings | $22,437 | 45% | $231 | 10.2% |
Where is Wichita Falls?
The Wichita Falls, TX market includes 8 areas based on local neighborhood and city boundaries. Each listing is counted in the area containing it.
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About these figures
How is yearly revenue measured?
It is the average booking revenue a regularly available listing earned over the past 12 months, including cleaning fees and before Airbnb fees, operating costs and taxes. It is an estimate, not verified host payouts.
How is occupancy measured?
For each listing, BNBCalc divides the nights booked by the nights it was open for booking over the past 12 months, then averages the results. Nights a host blocked off are left out.
How is the nightly rate measured?
It is the average price per booked night over the past 12 months, including cleaning fees.
What is room-revenue potential?
It estimates what a listing would earn in a year from its nightly rates if it were available all year at its expected occupancy, based on its last 12 months of bookings. It excludes cleaning fees. It is an estimate, not income a host received.
What is gross yield?
For each listing, BNBCalc divides its room-revenue potential by an estimated value for a home with the same ZIP code and bedroom count, then reports the median. It is measured before expenses, financing and taxes, so it is not profit or a full return on investment.
Which listings are included?
Yearly revenue, occupancy and nightly rate cover listings of every type and size that were open for booking at least 127 nights over the past year (195 in Wichita Falls). Room-revenue potential and gross yield cover entire homes with one to five bedrooms that were also booked for at least 30% of their open nights and have a matched home value. BNBCalc shows no figure for an area with fewer than 5 qualifying listings.
How current is this data?
Figures are current as of November 3, 2026 and refresh monthly.
Why are these figures different from the Wichita Falls, TX market page?
The market page summarizes all of Wichita Falls, TX from a separate monthly market dataset. This page averages the individual listings in each area, so the two can differ. Use this page to compare areas with each other.
What can't these figures tell me?
They don't include operating costs, financing, taxes, insurance or the price of a specific home, and they don't show whether short-term rentals are allowed. Check local rules and analyze the exact property before you buy.
Related guides
Go deeper on Wichita Falls
With BNBCalc Markets, compare Wichita Falls by bedroom count and performance level, see home prices, and browse its listings on the map.